Lindsay John

About

If you’re a VP of Sales, Sales Enablement Manager, or RevOps leader… you know the pain: You’ve built onboarding programs, created slick playbooks, and led more live trainings than you can count...but your reps still struggle to execute. Instead of consistency, you’re getting: Missed quota Long ramp times Reps “freestyling” the pitch and skipping steps And the worst part? You’ve already done everything right on paper: You built the LMS courses You documented the playbook You ran the trainings But still the messaging isn’t sticking. The process isn’t followed. And your pipeline’s a mess. Let’s be honest: the problem isn’t the people. It’s that your sales training wasn’t designed to be retained. Hi, I’m Lindsay. I help sales orgs fix broken training systems and build onboarding that actually drives revenue. Because when training is: Personalized to how people actually learn Reinforced in the flow of work Built around sales performance, not just product features … your reps start selling faster, more confidently, and more consistently. Need proof? Cut a 4-week onboarding down to 2 weeks Replaced 8 live sessions with 1 high-impact call Took rep ramp time from 90 to 45 days Boosted quota attainment across teams If you’re tired of repeating yourself, watching good reps fall through the cracks, or wasting time on training that doesn’t stick — I’ve got you. DM me and let’s talk about what unbroken sales training looks like for your team.

Experience

• Owner + Founder · Lion & Elm2025-03-01 –

  At Lion & Elm, I lead with strategy, structure, and soul. As the founder, I build enablement systems that actually enable - from sales onboarding to CRM optimization to internal knowledge sharing that doesn’t get lost in the shuffle. I work with fast-growing teams to make the behind-the-scenes magic happen: tighter processes, better tech adoption, and stronger team performance. Lion & Elm specializes in Supered implementations, ongoing enablement consulting, and executive coaching for leadership and L&D teams. I blend high-efficiency systems with human-centered design to make sure your team isn’t just trained - they’re truly empowered.

• Head of Customer Success · Supered2023-07-01 – 2025-04-01
• Sales Operations Manager · Optimove2022-10-01 – 2023-07-01
• Supervisor- Client Experience · Assure2021-09-01 – 2022-04-01
• Client Experience Manager- Team Lead · Assure2020-09-01 – 2022-04-01
• Partnership and Sponsorship Sales Manager for Auxiliary Business Development at University of Utah · University of Utah - Employment2019-11-01 – 2020-04-01
• Physician Recruiter, Primary Care · VISTA Staffing Solutions, Inc.2019-04-01 – 2019-11-01

  Cultivate and maintain a key recruiting pipeline of providers which align with the unique requirements of clinics located throughout the country. Generate new opportunities by completing 90+ prospecting calls a day. • Leveraged experience and expertise during the creation of new, innovative lead generation ideas utilized by the marketing team. • Achieved 145% of recruiting goal within the first month of the initiative’s lifecycle. • Spearheaded the implementation of a new texting system which increased contacts by 500+ per day. • Experience communicating, influencing and collaborating across multiple teams and leadership

• Experience Manager · Athleta2018-04-01 – 2019-04-01

  Delivered the level of service needed to consistently meet all daily forecast goals while planning and facilitating staff training sessions which reinforced key customer service, sales, and satisfaction best practices. • Exceeded forecasted goals for three consecutive quarters as well as all customer satisfaction scores and KPI’s. • Hired and trained all new hires on company’s sales training and product knowledge; retained 92% of new hires in the first year of a projected top 15 store due to proper training and effective management.

• Digital Media Sales Representative · Cars.com2015-11-01 – 2017-12-01

  Communicated the benefits of company products and services to customers while identifying and utilizing new sales opportunities by employing the Challenger sales model. Acquired and analyzed the data needed to assemble comprehensive value-based reporting. Served as external product consultant educating clients and agencies on product solutions and driving product adoption. • Leveraged sales and negotiating skills to achieve a record-breaking 768% to goal in May 2016. • Awarded with a vertical promotion to Strategic Sales Manager in a single year based on track record of successes and sales abilities. • Delivered new recommendations and strategies regarding improvements for dealer social media and digital marketing campaigns and content.

• Strategic Sales Manager · Cars.com2016-10-01 – 2017-06-01

Education

• University of UtahBachelor's Degree, English Language and Literature/Mass Communications (Strategic Communications Emphasis)
• SkillcrushDigital Marketing

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