Lindsey May Erickson

About

Founder of Gathered Co., an innovative event planning company, with expertise in marketing, leadership, and social media strategy. Drawing on a background in business and psychology, I specialize in creating tailored experiences that connect and inspire. My professional journey includes roles in client development, student leadership, and communications, equipping me to lead and innovate in the event planning industry.

Experience

• Founder & CEO · Gathered Co.02-01-2024

  Gathered Co. provides a comprehensive range of event planning services tailored to meet diverse needs, including full-service, partial-service, one-on-one coaching, task-based, and day-of coordination. As the founder, responsibilities include managing the business's finances, social media platforms, independent contractors, and online sales, designing customizable desktop templates, and operating the online store, website, and client communication.

• Client Development Representative · Pharos Resources07-01-2023 – 11-01-2023

  Pharos Resources provides Relational Retention software solutions for colleges and universities in the U.S. and Canada. Responsibilities included conducting in-depth research on prospective clients and institutions, performing comprehensive 1-hour demos of Pharos 360 software, and representing Pharos Resources at national conferences to engage with higher education leadership.

• Student Body President · Abilene Christian University05-01-2022 – 05-01-2023

  Responsible for hiring 6 Executive Cabinet members, developing a year-long plan for SGA considering both the student body's needs and the University's goals, managing and allocating a budget between the ACU Senate, student organizations, and executive initiatives. Contributed to making students' college experience memorable through events, concerts, and campaign weeks, hosted weekly team meetings, and attended Board of Trustees meetings.

• Student Government Press Secretary · Abilene Christian University05-01-2021 – 05-01-2022

  Handled all external communication for ACU's Student Government Association including statements, press releases, mass communication, social media posts/engagement, and ACU's Spark app content. Created an Instagram Guide, Schedule, and Analytics Tracker, increased social media engagement during promotional weeks by 81.9%, and accelerated SGA's Instagram follower growth rate by 107%.

• College of Business Communications and Marketing Events Assistant · Abilene Christian University08-01-2021 – 04-01-2022

  Co-managed various social media platforms, coordinated projects involving engagement with both faculty and students, and created graphics, videos, and photography for social media.

• International Business Development Intern · Students International05-01-2022 – 07-01-2022

  Students International (SI) hosts short-term teams and interns and places them with long-term missionaries who are fully integrated into the community. In this position as an intern I was able to: - Create a finance handbook & budget template for women looking to start their own business - Research and brainstorm ideas to expand SI's current offerings to business start-ups - Learn to partially communicate and translate material to Spanish

• Marketing & Communications Intern · Abilene Chamber of Commerce01-01-2021 – 04-01-2021

  - Writes and builds daily newsletters to send to 1,000+ people and businesses - Creates content for 7 social media pages using photography, editing, and graphic design - Responsible for press releases, commercial scripts, and member spotlights - Increased social media engagement by 40% through promotional campaigns

Education

• Abilene Christian UniversityBachelor of Business Administration - BBA, Marketing and Management - Minor in Psychology
• Collin College
• Farmersville High SchoolHigh School Diploma

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