Liz Parroquin

About

With a Bachelor of Arts in Psychology from St. Olaf College, I have cultivated a diverse career in development, program coordination, and community education. As the Director of Development at an Animal Sanctuary since November 2021, I have significantly boosted merchandise sales and donor engagement, exceeding fundraising goals by 20%. My strategic communication efforts have led to a 62% retention in online donors and a 35% growth on Patreon. Previously, I served as a Program Coordinator at Golden West Senior Living, enhancing resident engagement by 45%. My early career included roles as a Community Educator at The Emily Program Foundation and a Phillips Scholar, where I focused on mental health and community projects. My expertise spans fundraising, strategic communications, and program management, with a strong commitment to advocacy and community development.

Experience

• Director of Development · Animal Sanctuary11-01-2021

  Created, designed, and launched a collection of twelve merchandise items for the holidays increasing sales by 1633% compared to the previous three months. Managed email list, design and outreach for over 10K subscribers; current open rate is 44% with a 4% click through rate. Grew Patreon payout 35% in 9 months through email advertising and platform management. Created reel for awareness which got 25K views organically in two days; boosted post for $150 and got over 201K views reaching over 114K people with over 82K post engagement in four days. Supervised partnered campaign and managed communications including graphics creation on Canva, email blasts, and social media posts which raised 25% over the one-week goal. Personally secured $750K+ in bequests, grants, and direct donations. Increased online donor retention by 8% in 2024 through monthly emails and direct outreach. Strategized monthly and quarterly comms with Marketing Director; crafted copy to over 100,000 social media followers and email subscribers. Accomplished 52% retention in online donors by creating templates for personalized outreach and using segmentation from data analysis. Exceeded annual online fundraising goal by 20%. Achieved averages of 46% open rate and 3.6% click through rate in email marketing.

• Assistant · MDTIF03-01-2021 – 07-01-2021

  Aided CEO and Graphic Designer from ideation to production on social media comms, branding, and game development including user experience. Raised 88% of fundraising goal on Kickstarter.

• Program Coordinator · Golden West Senior Living10-01-2018 – 01-01-2021

  Managed community programs for assisted living residents, increasing engagement over 45% through outreach, surveys, and in-house marketing. Expanded programs in house and in partnership with external organizations. Created a weekly newsletter on Publisher with programs schedule and community updates. Assisted Director of Programs with creation and implementation of facility wide events. Coordinated, scheduled, and supervised COVID visits for friends and family of residents.

• Community Educator/Public Speaker · The Emily Program Foundation08-01-2017 – 06-01-2018

  Volunteered one year of service focused on social justice, advocacy, and women leadership. Researched organizations and initiated outreach for educational programming. Publicly presented eating disorder awareness and body positivity focused on inclusive beauty to over 2,500 people. Managed website blog and social media accounts; Designed and created presentations and pre/post evaluation surveys for participants.

• Phillips Scholar · The Jay and Rose Phillips Family Foundation of Minnesota03-01-2015 – 05-01-2017

  One of five selected in an annual statewide scholarship where I proposed and completed a mindfulness community project. Developed and implemented social-emotional growth lessons with 20 Latinx middle school students in partnership with SummerBLAST programming at the Northfield Middle School.

Education

• St. Olaf CollegeBachelor of Arts - BA, Psychology
• Google CourseraDigital Marketing and Ecommerce Professional Certificate, Marketing

Similar talent on Pangea

Ousmane B.Marketing and Communications SpecialistUnited StatesEmily L. M.Strategic Marketing Specialist | Campaign Execution | Brand Positioning & Digital GrowthSayville, NYKatherine K.Dynamic Marketing and Outreach Coordinator with Expertise in Strategic Communication and Client ManagementKaress L.Marketing & Communications Director | Donor Engagement & Fundraising | 10+ YearsHouston, TX