Liza Sautter

About

Content producer and social media director with a demonstrated history of working across automotive, entertainment and outdoor industries.

Experience

• Account Manager / Account Executive · Publicis Groupe2022-08-01

  Managed multiple parallel client projects for automotive clients from brief to strategic and idea development, budgeting and financial processing, end-to-end production, and delivery. Oversaw social content strategy development, campaign planning, toolkit development and execution including market onboarding, localization and adoption, and subsequent analytics and reporting. Successfully led global market coordination for refreshed brand social rollout and global social amplification of multiple product launches. Nourished client partnerships to enhance and expand programs, meeting KPIs and driving agency revenue growth.

• Content Producer / Strategic Social Coordinator / Social Media Consultant · Nissan Motor Corporation2020-03-01 – 2022-08-01

  Responsible for planning and production of full suite asset packages including ideation and storyboarding, shoot planning and oversight, edit and graphics project and people management, social content strategy and development. Managed multilingual agency partnership projects including creation of project timeline and briefing documentation, contracting, client-agency liaising, data management, cross-functional review and financial processing. Created, designed and published monthly Global Communications newsletter including concept, copywriter management, layout, visual editing, auditing and subscriber surveying with results action planning. Developed corporate brand identity, campaign communication, and global photography guidelines including art direction, proposal creation and approvals, sample photography, creative review, and document creation. Served as liaison between Global Comms content and Global Marketing departments. Contracted development of social and digital assets using the Adobe Creative suite.

• Digital Coordinator · Professional Outdoor Media Association (POMA)2020-01-01 – 2020-08-01

  Assisted in the transition from in-person corporate events to virtual events due to COVID-19. Implemented social and marketing strategies through the development and posting of assets and organization of technical suite for digital conference.

Education

• Purdue GlobalAssociate of Science - AS, Business Administration
• Purdue GlobalBachelor of Science, Business Administration
• Montana Code SchoolCertificate, Computer Software Engineering

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