Ljubomir Bardžić

About

With a background in Industrial Product Design from the School of Design in Belgrade, I have been a Freelance Product Designer since 2014, specializing in app and website design for tech startups. My expertise extends to Webflow development, where I have crafted engaging digital experiences. As a Principal Product Designer & Webflow Developer at Provenance, I designed five Gen AI tools, significantly boosting user adoption and organic search traffic. At A.Team, I hold the Founding A.Teamer status, reflecting my role as a top-tier freelancer on this exclusive platform. My tenure at Toptal, recognized as part of the top 3% of freelance talent, has further honed my skills in UI/UX design. My career is marked by a commitment to innovation and user-centered design, consistently delivering impactful digital solutions.

Experience

• Freelance Product Designer · Self-employed04-01-2014

  As a product designer with over a decade of experience, I specialize in crafting intuitive, user-centered digital experiences for mobile (iOS and Android) and web platforms. I work end-to-end, from early-stage discovery and user research through to high-fidelity UI design and developer-ready handoff. My approach combines strategic thinking with hands-on execution, helping startups and growing teams define and ship thoughtful, scalable products. I'm often embedded directly with product and engineering teams, working on flows, design systems, and prototypes that align business needs with user goals. Alongside product work, I also develop responsive, high-performance marketing sites using Webflow. This dual skill set allows me to deliver complete experiences, bridging brand and product seamlessly across surfaces.

• Principal Product Designer, AI Tools · Provenance07-01-2022 – 07-01-2025

  - Designed five generative AI tools from the ground up, leading product UX from concept to delivery - Contributed to company growth from 0 to 100,000+ users through user-centered design and iterative refinement - Led core tools through extensive design iterations over two years, maintaining a Net Promoter Score of 70+Conducted multi-method UX research (interviews, testing, surveys) to uncover user needs and pain points - Redesigned a core tool based on research insights, increasing user adoption 10× in just one month - Designed a cross-application navigation framework to unify the growing ecosystem of AI tools - Collaborated cross-functionally with PMs, designers, and developers to define and implement a scalable design system maintained in Figma and Storybook

• Web Designer & Webflow Developer · Provenance07-01-2022 – 07-01-2025

  - Designed and built a conversion-focused Webflow website, aligning with marketing strategy - Expanded the site as the product offering grew from a single AI tool to 7+ tools across multiple categories - Partnered with marketing team on iterative improvements, including A/B testing to optimize performance - Developed a CMS-powered blog, evolving content structure and increasing traffic through SEO - Co-led SEO strategy with Head of Marketing, increasing organic traffic by 1,554% in just 8 months - Maintained design consistency and performance as the site evolved, ensuring clarity and usability at scale

• Senior Product Designer · A.Team02-01-2022

  - Invited as part of the founding group of elite designers on this invite-only platform - Recognized as an A.Teamer in Residence, a distinction awarded to top-performing freelancers on the platform - Collaborated on product design for global clients, contributing to highly vetted remote product teams

• Senior UI/UX Designer · Toptal03-01-2020

  - Selected into the top 3% of global freelance talent, based on rigorous multi-phase vetting process - Worked with a range of startups from pre-seed to Series B, designing conversion-oriented websites and intuitive product experiences across mobile and web - Trusted long-term contributor to one of the world’s most selective remote freelancing platforms

• Course Author · Skillshare2018 – 2024

  - Invited by Skillshare to join as a teacher and publish original video courses on their platform - Created and taught 5 courses, reaching over 6,000 students across topics in digital product design - Awarded Skillshare’s “Teacher to Watch” distinction, given to the top 10% of instructors - Authored a course on ProtoPie, featured on ProtoPie’s official website for its quality and depth - Managed end-to-end production: curriculum development, scripting, recording, editing, and promotion

• Web Designer & Webflow Developer · Cambly2021 – 2021

  - Redesigned a high-visibility landing page aimed at tutors for Cambly, a fast-growing Series B edtech startup, focusing on visual clarity and user engagement - Designed and implemented the new layout in Webflow, integrating brand-aligned micro-animations, custom icons, and illustrations to create a more dynamic user experience - Improved content structure and visual hierarchy to better support marketing objectives and conversion goals - Delivered a fully responsive page optimized for performance and accessibility

• Web Designer & Webflow Developer · Candidate Labs2020 – 2021

  - Collaborated with all three founders to define brand identity and website vision ahead of public launch - Designed a clean, responsive Webflow site that became the company’s public face - Developed a CMS-driven team section, enabling easy in‑house updates as the company scaled (50+ employees) - Created a custom TechCrunch cover illustration to support PR efforts and reinforce brand visibility - Supported the company’s rapid growth ($5 M+ funding, 30% MoM revenue growth, #1 G2 ranking, and 50+ staff) by evolving the website architecture and content as needs changed

Education

• School of Design, BelgradeIndustrial Product Design

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