Logan Ulery

About

Digital Marketing Strategist | Campaign & Content Lead | Brand Builder Hi, I'm Logan — a digital marketing strategist with 4+ years of experience building brands and driving results that actually show up in the data. At Budderfly, I've grown LinkedIn followership by 149%, launched a company-wide employee advocacy program with a 49% adoption rate and 2.2M+ in potential reach, and managed 225+ HubSpot web pages to support ongoing SEO and site performance. I also contribute to Ad2 Austin's Public Service Team, developing pro-bono campaign strategy for nonprofits alongside designers, copywriters, and account leads. Before Budderfly, I supported content and social strategy at Freddie Mac, helping grow total follower count by 40% across a brand with 180K+ social followers. I'm now taking on freelance projects. If your brand needs a clearer voice, a stronger content strategy, or someone who can turn a marketing goal into a real plan — let's talk.

Experience

• Digital Marketing Specialist · Budderfly12-01-2022

  Led social media channels using data-backed insights to drive strategy and create compelling content, increasing follower count by 149% since Q1 2023 Launched and scaled a company-wide employee advocacy program with a 49% adoption rate and 2.2M+ potential reach, even helping create a LinkedIn “influencer” through the initiative Created and optimized 225+ HubSpot web pages and blogs, driving SEO improvements and supporting ongoing website refreshes Led internal comms strategy including Lunch & Learns (100+ average attendees), digital newsletters (50% open rate), training content, and cross-department engagement campaigns

• Board Member, Public Relations and Campaign Strategy · Ad 2 Austin11-01-2024

  Volunteer strategist on Ad2 Austin's Public Service Team, developing and executing pro-bono marketing campaigns for nonprofit clients. Contribute to creative briefs, campaign positioning, and go-to-market strategy alongside a cross-functional team of designers, copywriters, and account leads.

• Public Relations Intern · Freddie Mac06-01-2021 – 12-01-2022

  Created content for the corporate blog and social channels, supporting a brand with 30K blog readers and 180K+ social followers Contributed to a 40% follower growth across platforms since Q2 2021 Analyzed campaign data to develop media recommendations for leadership and SOC stakeholders Wrote copy and produced graphics for paid media and native ads in partnership with an in-house creative agency

• Marketing Intern · Killer Snails02-01-2021 – 05-01-2021

  Expanded social media platforms creating new accounts and media plans Researched target market segments and competitors to create a brand voice

• Marketing Intern · Pros06-01-2020 – 08-01-2020

  Created, aggregated, and checked content for internal and external communications Launched and led competitor and customer research projects Project managed an internal communications blog and film

Education

• The University of Texas at AustinBachelors, Public Relations
• Texas McCombs School of BusinessMinor, Business Foundations

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