Lori Karastergiou

About

Demand generation and marketing operations leader with 20+ years of experience building digital marketing infrastructure, websites, CRM workflows, paid acquisition programs, and revenue operations across industrial B2B and international travel sectors. Known for building marketing functions from scratch in lean, high-growth environments and owning the full marketing ecosystem—paid media, websites, CRM systems, automation workflows, email marketing, analytics, SEO/AI optimization, and lead generation strategy.

Experience

• Director of Digital Marketing & Technology · BTS Bioenergy01-01-2022

  • Leads the company's marketing department, reporting directly to the President and partnering with executive leadership on growth strategy and communications. • Owns paid advertising strategy and execution, generating 250+ marketing-qualified leads in a highly specialized industrial B2B market using lean budgets. • Continuously optimizing search campaigns, ad copy, landing pages, audience targeting, and conversion paths to improve lead quality and reduce acquisition costs. • Directed the company rebrand and rebuilt the corporate website, leading messaging, content strategy, SEO, and digital brand positioning initiatives. • Maintain and optimize website content and landing pages to improve organic search visibility, user experience, and lead conversion. • Built and manage the company's marketing operations stack, including HubSpot CRM, Zapier integrations, GA4, GTM, Microsoft UET, lead routing workflows, conversion tracking, and reporting infrastructure. • Manage all content development, social media, digital and print collateral, presentations, newsletters, and sales enablement materials across multiple business divisions. • Collaborate closely with operations, business development, and leadership teams to align marketing initiatives with business objectives. • Utilize AI tools and workflow automation to optimize and streamline research, content development, campaign execution, and marketing processes. • Currently developing segmented lifecycle email campaigns for a database of 20,000+ contacts through data cleansing, segmentation, and automated nurture strategies.

• Marketing Operations Manager · BTS Bioenergy (formerly Bioenergy Devco)02-01-2019 – 12-31-2021

  • Joined the company as employee #7 and became its first dedicated marketing hire, building the marketing function and supporting infrastructure from the ground up. • Created and launched the company's original website, establishing its digital presence, lead generation framework, and search engine optimization foundation. • Developed and managed paid advertising campaigns across Google Ads, Microsoft Advertising, and LinkedIn to generate qualified B2B leads and increase brand visibility. • Built the company's marketing operations infrastructure, implementing CRM workflows, lead routing processes, campaign tracking, and reporting to support scalable growth. • Administered CRM systems and supported sales enablement through campaign coordination, lead qualification, and development of marketing collateral. • Implemented automation and process improvements to increase marketing efficiency and reduce manual workflows. • Helped establish the systems, processes, and digital foundation that supported the company's rapid expansion from an early-stage startup into a national organization.

• Director of Digital Marketing, Reservation Operations & Sales · Windmills Travel01-01-2002 – 02-28-2019

  • Led the digital transformation of a traditional family-owned inbound travel agency into a multi-million-dollar online business serving international travelers to Greece. • Designed and launched the company website, online booking infrastructure, lead generation systems, CRM workflows, and sales tracking operations. • Developed digital marketing initiatives that expanded the company's global presence and increased online bookings exponentially. • Built customer inquiry workflows, lead tracking systems, and sales follow-up processes that improved operational efficiency and conversion rates. • Helped scale the business from manual, phone-based operations into a streamlined online travel company supported by measurable revenue growth and scalable digital infrastructure.

Education

• Pace University (Pleasantville, NY)Bachelor of Arts, Communications & English Literature

Similar talent on Pangea

Thiago V.Senior Demand Generation & Performance Marketing Leader | 12+ Years (ABM, Paid Media, AI Workflows)San Francisco, CAR.C. F.Director of Marketing OperationsPhiladelphia, PARashida B.VP of Marketing & Strategic GTM Leader | Driving Demand Generation & Pipeline | SaaS GrowthNew York, NYKeerthana D.Marketing Operations Leader | ABM & Demand Generation Strategist