Louis Favoretto

About

Product management leader with 20+ years building large-scale B2B, AI/ML-powered applications, and platform products. Experienced leading teams in advertising technology and cloud cost-optimization space used by 1.4M+ advertisers and 45K+ internal users, driving $1B+ in incremental revenue and nine-figure cost savings. Experienced across ad tech, cloud, and data center products, focused on analytics, automation, and improving workflow efficiency.

Experience

• Senior Technical Product Manager · Amazon Advertising2020

  Own the campaign management experience on advertising.amazon.com, including 3 of the highest-traffic console pages (25M visits/week) used by 1.4M advertisers across $85B+ in ad spend. Key Accomplishments • Led development of a machine learning infrastructure for creative ad creation and optimization, using computer vision models that automated ad creative generation, performance prediction, and quality checks, eliminating 14 headcount and reducing defective/inappropriate ads. • Identified advertiser friction in campaign analysis and launched an LLM-powered natural language search for campaign analytics, enabling ~1M advertisers to query performance data directly. Reduced optimization workflow time by ~25% and supported management of ~500K additional campaigns/week, contributing to ~$375M in incremental ad revenue. • Shipped an AI-driven workflow automation system that recommended and auto-applied common campaign optimizations based on user behavior, reducing clicks per task by ~15% and driving ~$174M/year in additional spend. • Co-led a global ads platform redesign for 200K advertisers across 22+ countries (52% of revenue), introducing unified campaign creation, multi-country management, consolidated reporting, and cross-border payments. Cut campaign creation time by ~90%, increased active global advertisers by 13.5%, and drove ~$263M in new annual revenue. • Partnered with UX and applied science to run usability tests and A/B experiments prior to launch, iterating on query understanding and response quality to reach targeted adoption and satisfaction goals.

• Senior Technical Product Manager · Amazon Web Services (AWS)2017 – 2020

  Led product strategy and development for AWS internal BI and cost optimization platforms serving 45K+ internal users (Sales, Support, BD). Owned two core APIs and UIs providing unified customer insights and cost-savings recommendations. Key Accomplishments • Launched AWS Optimize, a cost optimization product generating ~$331M in revenue ($179M upfront, $152M recurring) via data-driven purchase and usage recommendations, improving forecast accuracy by 33% and reducing analysis time by 40%. • Drove an enterprise-wide cost optimization program that delivered ~$120M in verified savings, including a new analytics engine for customer usage patterns and automated reporting for the AWS Plus TAM team (e.g., Alexa, Prime Video, Warehouses). • Designed and launched a scalable Reserved Instance platform and targeted adoption campaigns across Germany, Americas, LATAM, and ANZ, generating ~$50M+ in incremental RI revenue. • Recognized as AWS Business Development “Product Manager of the Year” (2018) and selected speaker at AWS Sales Kickoffs and Accelerate trainings, presenting optimization tools, best practices, and roadmap.

• Director of Research & Development · Quality Technology Services (QTS)2014 – 2017

  Key Accomplishments • Directed innovation strategy and managed a $196M product P&L, leading a 48-person multidisciplinary organization (R&D, PMO, Market Intelligence, Process) to scale data center, software development, and cloud solution portfolios. • Accelerated YoY revenue growth by 30% ($49M to $84.5M) for wholesale colocation by instituting the company’s first formal Product Lifecycle Management (PLM) process, reducing time-to-market by 25%. • Spearheaded a custom containment product that increased customer power density by 4x and tripled revenue per square foot (3x growth). • Engineered a customer-facing portal (APIs, real-time power/sensor data) that automated manual workflows, reducing sales and implementation errors by 15%, increasing NPS by 12%, slashing resourcing costs by $450K per year, and generating $2.3M in new revenue. • Delivered 3 mega data center launches from due diligence to go-live and led the $3.5M integration of acquired cloud provider Carpathia within 18 months. • Improved DCIM and infrastructure to achieve 99.99% uptime and reduce single points of failure, contributing to 99.999% facility uptime for critical sites. • Standardized project portfolio management and methodologies, increasing project ROI by ~12% in year 1 and improving forecasting accuracy by 8%, revenue by ~$16M, and NPS by 5 points via a win–loss analysis program.

• Senior Product Manager · Quality Technology Services (QTS)2012 – 2014

  Senior Product Manager

• Senior Project Manager · Quality Technology Services (QTS)2007 – 2012

  Senior Project Manager

• Frontend development, interface design, and technical project management roles · CINC Systems, RBC Centura Bank, and others2000 – 2007

  Frontend development, interface design, and technical project management roles at CINC Systems, RBC Centura Bank, and others (2000–2007).

Education

• Boston UniversityMaster of Science in Management, Management
• Reinhardt UniversityBachelor of Science in Business Administration, Business Administration

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