Louisa Dallow

About

With a Bachelor of Business in Marketing and Advertising from Auckland University of Technology, I have built a diverse career spanning over two decades. As the Founder of The Experience Theory, I leverage my expertise in business strategy to help organizations make purpose-driven decisions, focusing on the triple bottom line. My journey includes a stint as a Women Fellow at Startmate, where I championed diversity and women's leadership in startups. Previously, I served as GM Customer at New Zealand Media & Entertainment, enhancing customer experiences and audience engagement. My role as Managing Director at Urban Fox honed my skills in business development and brand strategy. Additionally, I managed sales and marketing disruption projects at Fonterra, focusing on commercial strategy and eCommerce development. My educational pursuits include advanced training in Clinical Psychology and a course on Organizational Leadership at the Indian Institute of Management Bangalore.

Experience

• Founder · The Experience Theory06-01-2021

  An experienced problem to solution thinker with a background in business strategy and an understanding of social and commercial outputs. With this combination of skills, I help organisations make purpose driven decisions with a focus on triple bottom line. The experience theory partners with people who are on a journey to make outcome based decisions as a partnership with their people, and their customers.

• Women Fellow, Spring23 · Startmate09-01-2023 – 10-01-2023

  Supercharging my startup career alongside a vibrant community of ambitious women. Accessing mentorship, networking with industry leaders, attending tailored events, and staying at the forefront of startup trends. Championing diversity and women's leadership.

• GM Customer · New Zealand Media & Entertainment02-01-2022 – 03-01-2023

  Responsible for delivering an exceptional customer experience to drive audience growth and engagement; with core output as development of voice of customer strategy and leading a team of talented UX, CRO, Customer Engagement and CX people.

• Managing Director · Urban Fox09-01-2010 – 01-01-2022

  Business development, sales forecasting, marketing planning, brand strategy, research and insight generation, social media planning and community management workshops & presentation planning and execution.

• Sales and Marketing Disruption Project Manager, Disruption Platforms · Fonterra07-01-2020 – 09-01-2021

  Commercial strategy, service design, brand development, change management, rapid prototype and product delivery, eCommerce development.

Education

• Auckland University of TechnologyBachelor of Business, Marketing and Advertising
• Indian Institute of Management BangaloreCrafting Realities: Work, Happiness, and Meaning, Organizational Leadership
• Marist College, Auckland
• Renew your mindBeginners and Advanced training, Clinical Psychology

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