Isabel Chen

About

My goal is to inspire and support my colleagues, clients, and businesses that shape the future of technology and customer experiences. Through developing my content marketing skills, my vision is to design effective strategies that help companies make informed business decisions for long-term success. I am highly ambitious and advocate taking advantage of all opportunities, utilizing my experiences to elevate my performance within the workplace while focusing on my own self-growth and development. Passions include: Technology and the future of innovation, product marketing, supporting and nurturing people's growth. Professional experience includes: - Digital Marketing Campaigns (performance-based, always-on campaigns) - CRM Management - Advertising Manager Experience - Social Media Marketing - Editorial Writing - Data/analytics reporting When I'm not working, you can find me: Exercising outdoors, reading articles on Urban List or Concrete Playground, watching a new television show, or finding a new hobby!

Experience

• Startups Marketing Manager · Amazon Web Services01-01-2025

  My role sits in the AWS Global Startup Marketing Team. We play a pivotal role in nurturing the global startup ecosystem. My team supports startups at every stage of growth, from early-stage to more mature companies. Separately, the team also focuses on driving cross-AWS program integration and scale. My goals are to empower startups worldwide, developing educational content, executing flagship programs, facilitates investor collaborations, and drives executive engagement. Additionally, I'll be conceptualising and executing proof-of-concept initiatives to facilitate startup growth and adoption of AWS services. A big focus for my team is on the middle of the marketing funnel, including consideration, conversion, and advocacy.

• Content Marketing Manager · Amazon Australia04-01-2024 – 01-01-2025

  I oversee the strategy for developing content for social media, podcasts, video assets (for both DOM and OOC arcs), display banners, house ads and owning content updates to the Sell on Amazon website. Your job will be to figure out how to increase the Selling on Amazon program's visibility in Australia and, as a result, generate more leads. This will involve finding new and creative ideas to work with existing channels and optimising them. You will work with both internal and external teams to execute the content roadmap, as well as autonomously managing initiatives. Responsibilities include: • Determining the content development strategy and creating the marketing calendar in collaboration with the senior marketing manager. • Creating content for the SOA website, social media platforms, videos, podcasts, and display ads in accordance with the marketing calendar. • Managing/Create Sell on Amazon social media handles. • Managing daily CMS management for the Sell on Amazon website, which includes adding new pages, editing old ones, revising content and improving the overall UX. • Managing the approval and publication of the SEO content calendar by the agency. • Coordinating management and performance of sponsored social media content with the media agency. • Data analysis to comprehend campaign performance and content in order to increase traffic and conversions

• Product Marketing Manager · Amazon Australia04-01-2023 – 04-01-2024

  I lead communication and education initiatives for Australian and New Zealand businesses selling on locally and globally on Amazon. I am responsible for working with the AU Selling Partner Marketing Manager to develop, and execute the strategy for Amazon Australia’s key communication and education channels.

• Digital Advertising Manager · Channel Nine09-01-2022 – 04-01-2023

  I am accountable for end-to-end campaign management, including but not limited to: supporting Sales secure future briefs, approving insertion orders, building and testing all campaign creatives to ensure they meet Nines’ Ad specifications. I apply critical thinking and problem-solving skills to optimise and eliminate any issues mid-flight that would impact the campaigns delivery goals. As a Campaign Manager I must communicate effectively by hosting weekly WIPs with their Sales team, ensuring them that all upcoming, live and finished campaigns have been accounted for. In addition, this role requires a high attention to detail when providing campaign reporting insights, data analysis and recommendations to promote revenue growth.

Education

• UNSWBachelor of Commerce - BCom, Business, Management, Marketing, and Related Support Services
• Vast Fitness AcademyCertificate III and IV, Health and Physical Education/Fitness
• UNSWBachelor of Media, Public Relations, Advertising, and Applied Communication / Marketing
• Ascham SchoolHigh School Certificate
• StartmateFirst Believers, Angel Investing

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