Luana Oliveira

About

With a Bachelor's in Advertising & Marketing and advanced studies at UC Santa Barbara, Luana has built a strong career in digital marketing and brand strategy. As a Paid Social Strategist Freelancer, she collaborates with businesses to create effective digital marketing strategies, including SEO, SEM, and branding. For six years, she has managed multi-million-dollar social media portfolios for clients like Toyota and Chevrolet, optimizing ad performance and aligning media plans with client goals. She also has experience as a Brand Strategist, helping entrepreneurs with brand identity and marketing strategies, driving growth and market presence.

Experience

• Paid Search & Paid Social Strategist Freelancer · Self-employed01-01-2024

  Working alongside local and international businesses in various industries, building strategies for Programmatic Advertising, Paid Social strategy, SEO, SEM, and Branding services. Build Media Plans using omnichannel digital marketing strategies focused on brand growth and establishment in the market. Manage and optimize client campaigns across search engines and social media platforms. Manage sourcing of freelance Campaign Managers, aligning goals and reviewing Media Plans, and overseeing the activations of paid social campaigns on main social platforms, such as Facebook, Instagram, X, Snapchat, TikTok, and Pinterest. Conduct keyword research and provide feedback on ad copywriting based on KPIs and campaign results. Set up and track conversions. Analyze performance data and make informed optimizations. Collaborate with clients to understand their goals and target audience. Manage clients' budgets and optimize them towards current goals and KPIs. Build brand identity aspects, audience definition, brand voice, and more.

• Account Manager - Paid Social · Unified12-01-2021 – 01-01-2024

  Managed every-day logistics and technical tasks for multiple media agencies, focused on paid advertising, overseeing millions of dollars in budget. Managed weekly and biweekly performance reports for each live campaign, as well as team-wide efforts to provide Wrap Decks with in-depth strategy insights of recently completed campaigns. Developed media plans for complex Paid Social Initiatives across seven social media platforms (Facebook, Instagram, Twitter, TikTok, Snapchat & Pinterest), and directed all logistics efforts to get campaigns live on time, reporting constantly back to clients on progress, pacing, and performance throughout the campaign lifecycle. Managed weekly and daily meetings with internal teams, clients, and reps from each publisher. Executed a multi-million-dollar social media portfolio for Toyota across the US market. Oversaw three account execution teams (Campaign Management, Account Management, and Account Coordinators), receiving direct reports from a group of at least six people daily. Led weekly account team meetings, external client syncs, individual one-on-ones, and monthly strategy workshops. Delegated and supported internal workflow while managing daily communication with clients & publishing partners. Managed Financial Media shifts throughout live campaigns based on performance feedback, creative hiccups, or Media Plan shifts. Strategized effective optimizations for live campaigns to increase performance. Analyzed EOC data, presenting sound strategy recommendations to clients for future campaign efforts.

• Account Manager · Agency 72004-01-2019 – 12-01-2021

  Managed all ads going live on standard media channels such as TV and Radio, as well as Digital channels such as streaming services and paid media ads. Assisted the implementation of media advertising efforts from Chevrolet Local Marketing Associations across the United States, including budget spend, cash flow tracking, data management, and standard account management tasks. Managed regional accounts for Northern California, Colorado, Washington State & Wyoming, covering over 50 Chevy dealerships.

• Brand Strategist / Marketing Planner · Self Employed04-01-2017 – 04-01-2019

  Managed complex projects with brand management on budget and on time. Created spreadsheets with timelines for projects in Excel. Managed projects requiring extensive research, sorting, and exacting standards of detail. Coordinated daily calendar of appointments, meetings, activities, and events. Identified key success factors and potential obstacles. Resolved issues while driving projects to successful completion. Assisted entrepreneurs from Brazil and the U.S. through research, development, and management of brand identity, marketing, and branding strategies online (Social Media, Google Ads, Google Analytics, Website Planning, and E-mail Marketing) and offline (Print Material, Uniform, Business Card, and Packaging). Developed visual identity and brand naming together with CEO and Partners. Past Clients: Handsome Carver's Flavored Peanut Butter, FantaSea Shop, La Face Odontoestética (SP, BR).

Education

• UniForBachelor's degree, Advertising & Marketing
• UC Santa BarbaraBusiness Negotiation - Extension Course, Business
• UC Santa BarbaraMarketing on the 21st Century, Marketing

Similar talent on Pangea

Charles C.Digital Strategy Leader | Campaigns, Paid Advertising, Influencer, Creative Strategy, Social MediaNew York, NYRodolfo S.Performance Marketing Expert Driving GrowthKaitlin W.Digital Marketing Expert | Content CreatorLisbon, PortugalBarbara M.Integrated Media Strategist | Digital Marketing Expert