Lucas Mondora

About

An experienced marketer from Australia who thrives at the intersection of Paid Media Buying, Funnel Optimization, and Marketing Experimentation. I've worked with brands ranging from small 6-figure e-commerce startups to Unicorn fintech companies managing multiple 6-figures/mo in single account advertising budget. I've helped brands with projects ranging from executing go-to-market strategies, building marketing teams, hiring agencies, all the way to successfully scaling e-commerce stores from low 6 figures to 7 figures with creative and traditional marketing strategies. When I'm not working, you'll catch me exploring the city or taking my mountain bike to the local trails.

Experience

• Fractional CMO & Growth Marketing Lead (Freelance) · Marketerhire01-01-2022

  I work as a Fractional CMO under Marketerhire.com; helping SaaS and Ecom brand put in the infrastructure and strategy to scale their revenue, manage their Marketing Ops with ease, and build out their marketing team. Skills: Marketing Campaigns · Performance Marketing · Marketing Campaign Management · Project Management · Analytical Skills

• Chief Marketing Officer · Our Forest10-01-2020

  Started Our Forest with a few friends I met while travelling the world. Together we grew this project from 0 to over $350,000 ARR using Outbound, SEO & Partnership Marketing strategies. A few notes: - Planted over 1,000,000 trees and protected over 1,500,000m2 of land with the help of our clients! - We have partnered with plant sites in 9 countries that have suffered severe environmental destruction. - Through reforestation, we're helping to restore critical ecosystems and create fair-wage reforestation jobs in communities that are facing extreme poverty due to climate change.

• Growth Marketing Manager · Voltn06-01-2020 – 01-01-2022

  Overseeing the strategic planning, execution, and ongoing optimization of clients’ customer acquisition, retention and loyalty programs. Directly responsible for acquisition efforts across multiple channels including Paid Search, Email Automation, and Website Optimization. - Managing and properly briefing designers, developers, and copywriters to quickly produce high-quality, client-approved work with minimal rounds of iteration. - Managing teams of Facebook Ads, Google Ads, and SEO specialists to hit KPIs. - Led Shopify website builds redesigns for established clients and new brands entering the market. - Grew a new online specialty grocery store from scratch to over $110k/mo in 18 months with >$200,000 TTM profits with an omnichannel marketing campaign. - Increased a premium pet furniture brand’s monthly revenue from ~9,000€ to 56,000€ per month in 3 months with an omnichannel marketing campaign. Skills: Marketing Campaigns · Performance Marketing · Marketing Campaign Management · Project Management · Analytical SkillsSkills

• Acquisition Marketing Consultant · Web Profits06-01-2017 – 12-01-2018

  Responsible for strategizing and implementing Acquisition & CRO campaigns for up to 12 Software, Tech & Ecommerce businesses in Australia and USA. - My roles included managing PPC campaigns, strategizing, building, and optimizing email sequences at various stages of the customer lifecycle, writing and optimizing landing pages, websites, and working closely with the design and development teams to meet project deadlines. - Managing PPC ad spends of up to $60k/month per client in international and even non-english speaking markets. - Implemented highly-segmented customer acquisition campaigns utilizing paid social, paid search, social, display, google shopping, DSPs (Criteo & Adroll) and native ad networks. - Fixing, installing and configuring Website Analytics, Tag Manager, Onsite Behavior and Campaign Tracking Softwares. - Strategized and developed go-to-market strategies for clients looking to enter new markets in the APAC, European and American regions with a fluid team of Growth Marketers. - Collaborated across departments--social, content, and SEO--and led teams of junior marketers and copywriters to implement consistent omnichannel growth strategies.

• Content Marketing Coordinator · You & Co11-01-2016 – 05-01-2017

  Executing inbound marketing campaigns with a focus on lead-generation and lead nurturing under the supervision of the Inbound marketing Lead. - Responsible for ideating content topics that are aligned with the customer and funnel, writing articles, briefing content writers, editing content and writing web and email copy. - Consistently grew a MedTech SaaS Platform's website traffic by 10-15% MoM for 6 months through SEO optimized content. - Converted cold traffic into MQL leads at 47% conversion rate using LinkedIn advertising and a conversion-optimized landing pages. - Saw a 2-fold increase in SQL lead generation for an executive talent recruitment agency.

• Founder · Swol Headquarters01-01-2014 – 05-01-2016

  This was my first taste of digital marketing. I started a fitness publishing site and grew it to over 25,000 visits a month through content marketing and SEO strategies. Sold early 2017 due to personal reasons.

• Growth Specialists · Adaptiv Media / Lucas Mondora (Freelancer)09-01-2018

  Working with brands managing their growth marketing efforts, CRO campaigns, and paid media buying. Through this, I've worked various roles from growth marketing manager all the way to CRO consultant.

Education

• James Cook UniversityBachelors, Marketing & Management

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