Dara Kaye

About

Passionate individual with six years of professional experience involving marketing, analytics, and sales roles. A huge part of my recent professional experience was helping ad agencies in negotiating deals for various clients. When I am "off duty" I have been working on a fiction book, contributing to TikTok as a content creator, as well as creating new plant based recipes everyday.

Experience

• Senior Associate, Productivity · Dentsu08-01-2024

  • Spearhead end-to-end analysis of large-scale media datasets, producing client-facing performance reports that surface cost-saving opportunities and inform strategic budget reallocation decisions. • Serve as primary liaison between clients, media teams, and third-party auditors, clarifying reporting methodologies, resolving discrepancies, and strengthening overall client confidence. • Architected a quarterly insights reporting framework adopted cross-functionally, improving on-time delivery of performance reports and increasing transparency across multiple client accounts. • Translate complex media performance data into executive-level narratives and visual summaries, directly supporting client decision-making and contributing to account growth and retention. • Drive cross-functional collaboration between analytics, planning, and client services teams, standardizing reporting workflows that reduce manual processing time and improve team efficiency.

• Negotiator · Initiative01-01-2023 – 06-01-2023

  • Cultivated and maintained strategic relationships with vendor partners and internal stakeholders, ensuring seamless campaign delivery and consistent client satisfaction across accounts. • Managed client budgets and media plans end-to-end, identifying performance gaps and implementing optimizations that kept campaigns on-track and within budget parameters. • Proactively resolved campaign execution issues and communicated updates to clients, minimizing escalations and maintaining high service delivery standards. • Mentored and trained junior analysts on data interpretation, client communication protocols, and problem-solving frameworks, accelerating onboarding and team productivity.

• Associate Media Buyer · HavasMedia10-01-2021 – 12-01-2022

  • Managed full-cycle campaign planning and optimization within MediaOcean and Prisma, overseeing complex schedules and multi-vendor deliverables across a high-volume account portfolio. • Maintained meticulous budget tracking systems that ensured financial accountability and real-time visibility into campaign spend against client targets. • Partnered with cross-functional planning, buying, and client services teams while handling high-volume stakeholder communications, resolving performance and scheduling issues before they impacted client outcomes.

• Data Entry Clerk · Medcode Bill, LLC02-01-2017 – 08-01-2017

  • Entered and maintained accurate data records in databases, ensuring data integrity and confidentiality. • Assisted in organizing and managing legal documents and case files. • Supported administrative tasks as needed, including answering phones and scheduling appointments.

Education

• Pace UniversityBachelors Degree, Communications

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