Lucy H.

About

Experienced digital storyteller with a strong focus on B2B, Demand Generation, and Direct-to-Consumer marketing. Specializes in healthcare and technology sectors. Additionally experienced as an editor.

Experience

• Marketing Account Coordinator · LeadCoverage11-01-2024 – 05-01-2025

  - Organized strategic lead generation campaigns for B2B clients in the supply chain & logistics industry - Measured and tracked campaign growth through Hubspot - Used performance insights to optimize copy, total addressable market, and partnership initiatives with PR and paid media

• Clinical Relations & Content Specialist · The Coromega Company, Inc.06-01-2023 – 08-01-2024

  - Served as brand manager and creative director - Managed social media and executed targeted content strategy - Acted as lead copywriter and SEO specialist - Oversaw research & development strategy and clinical provider partnerships

• Manager of Marketing and Communications · Georgia Pharmacy Association08-01-2022 – 07-01-2023

  - Editor of the Georgia Pharmacy Journal and Academy of Independent Pharmacy Newsletter - Led graphic design and served as creative director - Directed social media and email marketing campaigns - Spearheaded fundraising efforts and public relations strategy - Managed internal and external communications

• UPS Advanced Technology Group Magazine Co-op · UPS12-01-2020 – 01-01-2022

  - Researched advanced technology trends within logistics - Authored thought leadership articles for UPS’s corporate partner magazine

• Digital Marketing Intern · White Animation06-01-2019 – 08-01-2019

  - Optimized blog content for SEO performance - Developed a five-month content calendar - Created the company’s overarching social media strategy

Education

• Oglethorpe UniversityCommunication and Media Studies

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