Lucy Swinley

About

I’m a Senior UX/Product Designer with a deep passion for simplifying complexity. Over the past several years, I’ve helped companies like Meta, HERE Technologies, and Groundspeed Analytics turn complex systems into intuitive experiences that empower users and drive measurable business results. I’ve worked across industries including insurtech, autonomous driving, and e-commerce. At companies like HERE Technologies and Groundspeed Analytics, I led design initiatives that improved user satisfaction by as much as 40%, particularly in AI-powered workflows. I design for developer platform tools, creating intuitive, data-driven interfaces that support engineers and technical users. I thrive on translating complex systems into accessible, human-centered products. Let’s connect if you’re interested in collaborating on product design or creative strategy across industries. Skills & Tools: UX Design | UX Research | Interaction Design | Visual Design | End-to-End | Front-End Development | Figma | Adobe Creative Suite | HTML | CSS | JavaScript | React

Experience

• UX Design Consultant · Luce Solutions2025-04-01 –

  Helping emerging and established brands elevate their digital presence through design strategy, branding, and user experience. LifeStyles | SKYN (Consumer Goods / Amazon DTC) -Led creative direction and asset development for SKYN’s Amazon storefront and ad campaigns, Amazon’s #1 condom brand. -Designed digital banners, product imagery, and ad variations optimized for A/B testing. -Refined brand visuals to maintain a clean, modern aesthetic across channels. -Ensured all assets complied with Amazon platform standards while driving engagement and conversion. MustWants – Real Estate Web Platform -Led a full UX audit and redesign of MustWants, a real estate platform focused on helping users prioritize and save listings based on their unique buying criteria. -Simplified the property search and filtering experience by reworking the homepage and navigation. -Redesigned MustWants website, resulting in a 28% increase in overall conversion rates.

• Administrator · Army West Point Esports2023-06-01 –

  Supported and guided West Point’s first all-female eSports team, fostering player development, collaboration, and competitive confidence. Created branded templates and motion graphics for social media and video content, increasing engagement and helping the team establish a consistent visual identity.

• UX Designer II | Meta · Affirma Consulting2023-09-01 – 2025-06-01

  Led end-to-end research and design for Meta's internal data and documentation platform, improving how engineers access and interpret complex building documentation across regions. Conducted user surveys, focus groups, and usability testing, translated findings into actionable design recommendations that simplified navigation and increased task completion rates by 35%. Led 0→1 design defining the product vision, structure, and interface; creating a cohesive digital platform through research, high-fidelity prototyping, and implementation.

• UX Designer II | Developer Platform · HERE Technologies2021-08-01 – 2024-11-01

  Designed wireframes and prototypes for internal tools used by engineers, streamlining complex geospatial and AI-driven workflows to enable faster, intuitive experiences. Led usability research with developers and ML engineers to uncover pain points, translating insights into iterative designs that improved task completion rates and user satisfaction. Led end-to-end user research including interviews, surveys, and usability testing to gather insights, uncover pain points, and validate design decisions through an iterative process. Partnered cross-functionally with product managers and engineers to design and deliver scalable solutions that improved data input and workflows, reducing reporting errors by 30%. Implemented accessibility and customization features such as improved color contrast in visualizations and adaptive UI controls, ensuring tools remained usable and efficient for technical audiences across diverse environments.

• UX Designer & Developer · Groundspeed Analytics, Inc.2020-03-01 – 2021-06-01

  Spearheaded the ideation, wireframing, prototyping, and refinement of the Groundspeed platform, ensuring high standards of usability, functionality, and visual appeal. Collaborated with product owners, back end developers, and stakeholders to design, code, test, and improve web applications. Developed well-written, front end code for new product features. Obtained user data, created functional designs, and coded web application improvements, increasing productivity by 25%.

• Web Designer and Developer2017-12-01 – 2020-03-01

  Designed and developed fluid, responsive websites to increase customer retention and engagement. Researched, designed, and tested valuable user experiences to ensure customer satisfaction for my clients. Designed and implemented web application for youth soccer company resulting in a 75% increase in online tryout registration.

• Google Ads Quality Analyst · Lionbridge2015-08-01 – 2019-07-01

  Utilized marketing knowledge to ensure accuracy of Google's advertisements and search results. Analyzed text, web pages, images, and media to provide quality assurance based on defined parameters for search engine optimization. Demonstrated excellent written communication skills and the ability to execute work requirements while working remotely and independently.

• Production Supervisor · The Kraft Heinz Company2011-10-01 – 2012-05-01

  Led a team of 30 production operators; led training initiatives; planned and directed work; resolved problems; sanitized plant and equipment; led production of 2.9 million lbs. of product each week. Developed process procedures and standard work instructions for employees, resulting in the production of bologna valued at $10 million.

• Operations Support · Greater Quality Industries2010-05-01 – 2011-10-01

  Monitored and optimized haul routes from construction sites to dump sites, ensuring efficient, timely operations in a fast-paced logistics environment. Collaborated with drivers and dispatch to align pick-up and drop-off schedules with staffing needs, reducing delivery delays and improving overall fleet coordination. Identified operational inefficiencies and proposed workflow improvements, contributing to smoother daily logistics and improved service reliability. Communicated route updates and scheduling changes in real-time, supporting high-volume operations and maintaining customer satisfaction. Developed a deep understanding of transportation workflows and user needs, laying the foundation for designing user-centered logistics tools in future SaaS platforms.

Education

• United States Military Academy at West PointBachelor of Science - BS, Sociology

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