Luis Ayuso

About

With a robust educational background in Computer and Information Systems Technology from Seminole State College of Florida and a Master's in Business Administration and Management from Western Governors University, this professional has carved a niche in product management and technology solutions. Currently serving as a Group Product Manager at Broadcom, they have successfully integrated AI and data-driven techniques to enhance product workflows and secure substantial revenue streams. Their tenure at VMware was marked by transformative pricing strategies and the development of innovative billing solutions, leading to significant revenue uplifts. Previously, as a Lead Infrastructure Engineer at Aspect Software, they managed global virtualization infrastructure and developed efficient inventory solutions. Their career is characterized by a blend of technical acumen and strategic leadership, consistently delivering value through innovative solutions and strategic partnerships with global providers.

Experience

• Group Product Manager · Broadcom12-01-2023 – 12-01-2025

  Actively applied AI and data-driven techniques in the design of product workflows, usage intelligence, and go-to-market execution. Rebuilt VMware’s Consumption GTM program after Broadcom acquisition, including legal policies, pricing models, technical guidance, metering logic, billing flows and product availability. Designed pricing models aligned with business structures, securing $1.2B in sustained revenue despite a 90% reduction in partner base. Partnered with global providers IBM, Rackspace, OVH, NATO, etc. to align operational strategies. Developed new logic for the new usage-based program. Developed messaging and content for changes in Cloud Provider program as policies evolved. Developed and released new dashboards and business intelligence as part of new data architecture for internal use. Led technical decisions and strategy for major changes in Cloud Provider program.

• Group Product Manager · VMware07-01-2022 – 12-01-2023

  Orchestrated full-scale partner business transformation across 5,000 providers through pricing transitions and product migrations. Launched core-based pricing for VMware Cloud Foundation (VCF); secured 100 partner adoptions within the first year. Led a team of Product Managers, Designers, and Analysts overseeing a portfolio of on-premises and cloud products. Built LLM-powered billing POC to simplify partner financial inquiries. Represented Cloud Provider BU as the only Non-Sr. Director or higher PM Board delegate on VMware’s Build & Operate Software & Services (BOSS) governance body. Developed data telemetry capabilities for VMware's Cloud Provider business. Developed and released new self-service data analytics abilities from Metering and Billing data to support Program, Sales, Pricing and Packaging, and Support teams. Developed and released internal dashboards to monitor product and feature usage. Developed and released more granular metering for existing products to support Cloud Providers and creating more Product-Led Growth. Developed and released metering integrations for several new products. Delivered $2M/month revenue uplift by leading pricing formula adjustments tied to product telemetry improvements. Developed Jira-based automation framework to standardize New Product Introduction (NPI) for cross-functional execution, reducing time to market for new product by months.

• Senior Product Marketing Manager · VMware05-01-2019 – 01-01-2021

  Led global pricing model transition from bundled to à-la-carte licensing across 5,000 partners. Delivered $70M/year revenue uplift via product edition consolidation. Built Microsoft Flow automation reducing partner onboarding time from 1 week to 17 seconds. Developed partner financial modeling for pricing transitions with high accuracy pre-data warehouse.

• Compliance Solutions Engineer · VMware06-01-2017 – 04-01-2019

  Developed the Technical Compliance Review program to help validate Partners were operating and metering correctly. Provided marketing support for metering and billing of usage-based program. Supported on-premises agent product development research and roadmap strategy. Developed tools to help Solutions Engineers in the field when working with partners and reporting. Developed an application to validate files from metering for Compliance Audits to mitigate risk of non-compliant reporting.

• Solutions Engineer · VMware03-01-2016 – 05-01-2017

  First Commercial SE based in Florida. Created solutions for customers across industries from Distribution, Healthcare, eCommerce, Manufacturing, Legal, and more. Achieved 180% of sales target. Expanded North Florida Territory.

• Lead Infrastructure Engineer · Aspect Software08-01-2012 – 03-01-2016

  Deployed all virtualization infrastructure across 3 continents for both PCI and Production. Developed reporting and monitoring of licensing for usage-based VMware licensing model. Managed project budgets and ordering for all hardware and software projects. Deployed new inventory solution for customer on-site call center hardware and our hosted data centers. Upgraded and deployed AC & DC power enhancements for datacenter. Developed inventory app for team members to perform hardware inventory checks in 1/10th the time.

Education

• Seminole State College of FloridaBachelor's Degree, Computer and Information Systems Technology
• Western Governors UniversityMaster's Degree, Business Administration and Management, General

Similar talent on Pangea

Sandeep C.Senior Product Manager | AI & Enterprise Platforms | B2B SaaS & HealthcareRaleigh, NCRocky G.Senior Product Leader | AI-Enabled Product Strategy & Transformation (15+ Years)Plymouth, MNJosue E.Data-driven product manager with a mission to help organizations unlock growth.Cartago Province, CartagoAustin T.AI Product Leader | Hands-On AI Fluency, Product Strategy, 0-to-1 Execution | 20 Years ExperiencePleasanton, CA