Luis Robrigado

About

Marketing leader specializing in data-driven growth, engagement strategies, and conversion optimization. Proven track record of scaling brand reach, reducing acquisition costs, and maximizing ROI through strategic partnerships, paid campaigns, and digital innovation. Expertise in APAC and global markets, with a focus on customer journey mapping, content strategy, and event-driven engagement.

Experience

• Marketing Strategy, APAC | Philippines Area · FamilySearch12-01-2023

  Designed and executed high-impact engagement campaigns for the PH market, driving exponential user growth across FamilySearch.org and its apps while shaping APAC and global strategy. Lift in events participation from 43,000+ in 2023 to 295,000+ in 2024. Lift in main conversion metric from 35,000+ conversions in 2023 to 43,300+ in 2024. Reduced paid acquisition cost from $3.00 to $0.30. Orchestrated high-profile VIP events at Shangri-La Hotel, managing end-to-end logistics, production, and guest experience for government officials, celebrities, and influencers.

• Freelance Marketing Consultant - Lead Generation & Conversion Optimization Specialist · LeadFunnels PH07-01-2022 – 12-01-2024

  Crafted high-converting direct response copy, gaining lifts in click-through rates by up to 25-40% in email, ads, and landing pages. Created high-converting landing pages and lead magnets, significantly increasing lead generation across multiple industries. Optimized multi-channel sales funnels, boosting lead generation and increasing client ROI.

• Co-Founder, Client Relations and Sales Training · ThinkClient12-01-2018 – 11-01-2022

  Co-founded ThinkClient, a company that started as an outbound call center and evolved into a Virtual Assistance placement agency. Focused on leveraging the strong phone skills of Filipinos due to the call center industry boom. Managed client acquisition and placement of cold calling and marketing VAs.

• Freelance Direct-Response Copywriter & Content Marketer · Freelance01-01-2016 – 07-01-2020

  Worked as a full-time freelancer, assisting businesses with Search Engine Optimization, Web Design and Development, Paid Advertising, Podcast Management, Online Events Management and Promotion, Project Management, and Cold Calling.

Education

• Rogationist Seminary - ManilaBachelor of Arts in Philosophy, Philosophy

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