Jackie Ryan, MBA

About

I’m a full-funnel marketing strategist with 16+ years of experience leading growth campaigns, scaling communities, and building strategies that deliver measurable results. My background spans paid ads, SEO/PPC, conversion rate optimization, email automation, and multi-channel campaign design. I’ve led marketing initiatives recognized on the Inc. 5000, launched affiliate and referral programs that built engaged communities, and developed dashboards and reporting systems that gave teams visibility into performance at every stage of the funnel. Outside marketing, I’m also a 200-hour Registered Yoga Teacher and Reiki II Practitioner, bringing that holistic lens into my professional life. I’m passionate about growth, both in business and in people, and I love collaborating with mission-driven teams to create strategies that scale and deliver results.

Experience

• Full-funnel Marketing Strategist · The Tapping Solution LLC07-01-2025 – 10-01-2025

  Developed and executed full-funnel marketing strategy campaigns including ad design, ad copy, landing page design, conversion rate optimization and email automation; built landing pages and optimized funnels; A/B testing and creative refinement to drive results.

• Full Stack Funnel Developer · The Tapping Solution07-01-2025 – 09-01-2025

  Develop and execute full-funnel marketing strategies that blend data-driven decision-making with creative design. From building landing pages to optimizing funnels and email nurture programs, I focus on driving measurable results through strategic A/B testing and refining creatives.

• Founder & Owner · High Vibe Harmony LLC01-01-2025 –

  I provide on-site and virtual wellness experiences designed to reduce employee burnout, boost morale, and create a more mindful, engaged company culture. My sessions blend gentle movement, guided breathwork, mindfulness practices, and therapeutic sound healing to help teams reset, recharge, and improve overall well-being. Perfect for end-of-year wellness budgets and employee appreciation events, these programs support companies in Bucks County and Philadelphia looking to invest in mental health, stress relief, and workplace harmony.

• Freelance Digital Marketing Strategist · Freelance | Self-Employed01-01-2023 –

  I help small-to-medium businesses, service-based businesses and entrepreneurs move from sporadic marketing to consistent growth through strategic content, data-driven paid ads and meaningful community building.

• Marketing Strategist · No BS Weightloss10-01-2022 – 07-01-2025

  In this role, I led growth initiatives across paid media, affiliate partnerships, and sales funnels. Managing ad budgets up to $250K, I cut CPL by more than 50% and consistently improved CTRs through creative strategy and testing. I also built new revenue streams, including affiliate content. Beyond performance, I streamlined team processes, created a comprehensive marketing dashboard, and contributed to the company’s recognition on the Inc. 5000 fastest-growing list in both 2022 and 2023.

• Senior Marketing Manager · Advertising Specialty Institute01-01-2020 – 10-01-2022

  I led multi-channel marketing campaigns designed to grow membership and revenue. Through targeted website optimization, email marketing, paid ads, and video, I increased lead generation by 240% and boosted revenue by 400%. I also introduced inbound strategies—including an online store that generated $1.4M annually—and drove product launches, rebranding efforts, and KPI reporting for senior leadership. My work in paid media, CRO, and campaign design helped scale engagement while building stronger connections with members.

• Marketing Manager · Advertising Specialty Institute08-01-2016 – 01-01-2020

  Planned and executed product marketing strategy; collaborated with product teams; initiated marketing concepts; coordinated campaigns and branding initiatives; led key feature launches.

• Marketing Communications Manager · Ashfield Healthcare05-01-2014 – 08-01-2016

  Developed marketing communications to generate internal/external awareness; branding consistency; improved employee satisfaction via campaigns and partner coordination.

• Marketing and Sales Support · Ashfield Healthcare11-01-2012 – 05-01-2014

  Supported marketing efforts; edited RFPs, website copy, and press materials; assisted with campaign coordination and project execution.

• Local Restaurant Marketer · On the Border04-01-2009 – 10-01-2014

  Coordinated Local Restaurant Marketing initiatives to raise brand awareness and drive sales; managed campaigns and customer relationships.

Education

• West Chester University of PennsylvaniaMaster of Business Administration (M.B.A.)
• Temple University, Fox School of BusinessBachelor of Business Administration, Marketing

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