Luiza Sandru

About

Hello! 👋 I’m Luiza, a Freelance Creative & Strategist helping brands grow through thoughtful storytelling, smart strategy, and scroll-stopping creative. With a background in lifecycle marketing, brand strategy and content , I bring a blend of creative thinking and data-driven execution. From mapping out full email flows to building content strategies that connect, I love turning big ideas into clear, consistent customer experiences. After years working in-house and helping agencies on the side, I’m now partnering with founders, marketing teams, and creative businesses as an embedded freelance support, whether that’s for a one-off project or a longer-term collaboration. ✦ Areas I love: Email & lifecycle strategy (Bloomreach, Klaviyo, Mailchimp, etc.) Content strategy & brand storytelling Campaign planning & execution Creative direction & brand collateral design

Experience

• Retention Lead · pb+j | Top-Rated eCommerce Agency09-01-2025

  Email marketing strategy, design and copy for DTC brands (covering wellness, beverage and home decor industries)

• Graphic Designer · The Scale Society Co.09-01-2025

  Creative partner for ecom beauty brands. Designing campaigns for email, paid ads and social

• Digital Specialist - Lifecycle Marketing · Colart12-01-2021 – 04-01-2025

  End-to-end strategic planning and execution of global lifecycle marketing activities across brands in Colart’s portofolio: Liquitex, Snazaroo, Elephant and Reeves.

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