Morgan B.

About

Hey there! I’m a passionate lifecycle and retention leader specializing in DTC, with a track record of scaling multiple agencies’ email and retention efforts. I’ve led strategy for 7 & 8-figure brands across consumables, energy, retail, fashion, and beauty, turning email into a major revenue driver. I focus on connecting brands to their retention potential through email and SMS, emphasizing these channels as secret weapons for sustainable growth. I am dedicated to educating brands on lifecycle marketing's untapped opportunities and helping them maximize ROI. Collaboration with ambitious founders, creatives, and marketing teams fuels my passion to enhance retention strategies.

Experience

• Head of Email · Lucyd2024-11-01 –
• Email Marketing Strategist · Lucyd2024-04-01 –
• Organic Social / Retention / Marketing Strategist · Freelance2017-06-01 –
• Email & SMS Marketing Director · MarCore Group2023-02-01 – 2024-02-01
• Owner · G + S2020-03-01 – 2023-07-01
• Content Marketing Manager · MMX2022-07-01 – 2023-02-01
• Business Marketing Manager · Cresa Salt Lake City2018-08-01 – 2021-03-01
• Digital Media Manager · Women's Business Center of Utah2017-11-01 – 2018-06-01
• Marketing Manager · FCS Community Management2017-04-01 – 2017-11-01
• Sales and Marketing Coordinator · Hubble Homes2015-03-01 – 2017-03-01

Education

• Brigham Young University - Idaho
• Ensign College

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