Luke Artiaga

About

Hi, I’m Luke! I am a pragmatic hands-on product design leader and bridge builder that moves companies forward through a keen understanding of the core business, design and product strategy, data, technical prowess, collaboration, process and craft. With an entrepreneurial/intrapreneurial spirit, I thrive and have experience in a variety of environments - startup, corporate and agency for high-growth, omnichannel, digital transformation, new brand expansion and turnaround initiatives. See my work and learn more about me at LukeArti.com. My education includes a Bachelor of Fine Arts in Interaction & UI/UX Design and Master of Arts in Fashion Merchandising from Academy of Art University, and a Master of Studies in Fashion Law from Fordham University. Also spent 2 years as a computer science major prior to transferring to design school.

Experience

• Director of Product Design · Hooked & Company10-01-2024

  Incepted and led the digital product design function during Hooked on Phonics' turnaround phase. Lead the design of new features and experiments. Key contributor in product and experimentation roadmaps, strategies and OKRs. Instrumental in implementing product-centric approaches, processes and collaboration. Built subscription revenue estimators for key flows and experiments to define success metrics and prioritize new features and CRO enhancements. New features shipped: Entire Program Bundle. Redesigned features shipped: Bonus Books upsell.

• UX/UI Design Manager · Lume Deodorant04-01-2022 – 10-01-2024

  Incepted and led the UX/UI design function during Lume's hyper growth startup phase. Led data-informed design of design systems, new features and experimentation. Participated in digital product roadmap and strategic planning initiatives. Collaborated closely with product management, engineering and performance marketing creative. Set web art direction for Mando, spinoff brand for men. New features shipped: Build your own bundle, homepage hero slideshow, shop all page, curated bundles page, comparison modals, multipack upsell modal, cross-sell banners. Redesigned features shipped: Navigation, build a bundle, collection page (PLP), footer, about subscriptions page. In addition to UX/UI, formerly led marketplace design - overhauled content and digital merchandising on Amazon that helped take Lume #1 in the Deodorant category, new Target.com launch.

• Interactive and Design Technology Manager · The Children's Place11-01-2021 – 04-01-2022

  Led the design technology function through omnichannel, digital transformation and new brand expansion initiatives during the COVID pandemic.

• Interactive Web / User Interface Designer, Creative QA Lead · The Children's Place11-01-2019 – 11-01-2021

  Created responsive web and mobile app designs for The Children's Place, Gymboree and Sugar & Jade brands, helped create design system, led creative UAT/visual QA, collaborated closely with product management and engineering as part of digital transformation initiatives.

• Senior Art Director / User Interface Designer · INVENIO DIGITAL INC.06-01-2019 – 11-01-2019

  Created responsive web and mobile app redesigns for The Children's Place/Gymboree, the agency’s childrenswear client.

Education

• Fordham University School of LawMaster of Studies in Law - MSL, Fashion, Ecommerce & Intellectual Property Law
• Academy of Art UniversityMaster of Arts - MA, Fashion Merchandising
• Academy of Art UniversityBachelor of Fine Arts - BFA, Interaction & UI/UX Design
• University of Hawaii at ManoaN/A, Information & Computer Science

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