Lynn Thibault

About

I am a results-driven digital strategist with expertise in marketing strategy, community management, and client relationships. I excel at crafting impactful campaigns, fostering meaningful connections, and driving engagement through innovative, audience-centered approaches. I’ve spearheaded workshops for diverse audiences, led successful marketing campaigns, and built strong brand visibility through strategic planning and partnerships. My expertise includes event production, copywriting, and email marketing, complemented by technical proficiency in tools like Adobe Creative Suite, Mailchimp, and Copper CRM. I’m passionate about empowering small businesses and large organizations alike to thrive through strategic storytelling and measurable results.

Experience

• Program Coordinator · Artist Collective07-01-2023

  - Organizing and facilitating a monthly workshop series, engaging 25-30 artists per session and expecting to reach over 100 artists and creatives during this first cohort, funded by a grant from the City of Worcester's Arts Council. - Crafting tailored workshop content that addresses the specific needs of 80+ emerging artists; implemented feedback mechanisms that improved session ratings by 30%, ensuring the effectiveness of skill-building initiatives. - Coordinating logistics, scheduling, and communications with speakers and artists, fostering a dynamic, supportive environment for all participants. - Developing and sustaining partnerships with 6 key community organizations, boosting access to unique workshop materials and venues, and increasing audience participation rates by 40% after the first workshop.

• Social Media Manager · Hello Artists02-01-2021 – 09-01-2024

  - Organized and maintained a database of 12+ artist live portfolios and image libraries - Drove a quarterly average of 20,000+ social media interactions through a targeted content strategy, engaging both followers (58.3%) and non-followers (41.7%), boosting brand visibility and audience engagement. - Designed pitch decks and toolkits for artists to help them establish impactful connections with brands, facilitating lasting partnerships that led to successful job closures.

• Photographer + Director · Unabridged Media01-01-2022

  An event production studio based in MA/NYC. We specialize in corporate event planning, production, and media coverage with a focus on candid storytelling and fresh creative concepts.

• Residency Media Strategist · MA Artist Residency08-01-2024 – 10-01-2024

  - Photographed and filmed key residency moments, creating a visual archive to enhance program visibility - Coordinated day-to-day activities and supported the smooth flow of scheduled events, ensuring a seamless experience for artists and staff. - Developed and executed a social media content strategy, increasing online engagement and strengthening the residency’s digital presence by 50%

• Social Media Manager (Contract) · youB01-01-2023 – 04-01-2023

  • Create and manage social media accounts on relevant platforms. • Develop a weekly/monthly content calendar. • Create 3-5 pieces of content each week for each platform. • Post content to social media accounts. • Engage with followers for 1-2 hours a week. • Determine and monitor KPIs for each social media account. • Measure and track success of every social media campaign and post. • Reach out to influencers and other industry accounts.

Education

• Nichols CollegeBachelor's Degree, Digital Marketing and Communications

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