Macy Fulton

About

Currently pursuing a Bachelor's degree in Digital Marketing at Reinhardt University (2021-2024), I have gained extensive experience in social media management and marketing. As a Social Media Manager at The Lacrosse Warehouse, I create detailed content calendars, develop marketing strategies for various platforms, and manage website editing and SEO via Wix. At PlayerWallet, Inc., I devise comprehensive social media strategies, monitor industry trends, and utilize analytics tools to refine campaigns. My previous roles include a Marketing Intern at Keyston Bros., where I led Instagram content creation and Shopify updates, and a Marketing Work Study Student at Reinhardt University, where I assisted in visual content creation and high-performing ads. Additionally, I have experience as a Sales Associate at Aerie by AEO, Inc., focusing on sales and customer service.

Experience

• Social Media Manager · The Lacrosse Warehouse06-01-2024

  Create detailed content calendars for omni-channel marketing. Develop marketing strategies for TikTok, X, Instagram and Facebook. Website editing and SEO via Wix. Email campaigns via Wix. Partnership planning: find and nurture mutualistic relationships, develop event plans/strategies. B2C marketing with others in the community.

• Social Media Manager · PlayerWallet, Inc.12-01-2023

  Devise and execute a comprehensive social media strategy to boost the visibility of our sports recruiting service. Orchestrate the management of various social media platforms, including Instagram, Twitter, Facebook, and LinkedIn. Monitor industry trends and platform updates to adapt strategies and stay ahead in the ever-evolving social media landscape. Utilize analytics tools to assess the performance of social media campaigns, providing actionable insights to refine strategies. Develop and execute email marketing campaigns to nurture relationships with athletes, coaches, and potential clients. Collaborate with the team to align marketing efforts with business goals, providing them with the necessary promotional materials and support to drive customer acquisition and retention.

• Marketing Intern · Keyston Bros.12-01-2023 – 01-01-2024

  Lead Instagram content creation, campaigns, and strategy, execute Shopify website updates, help with sample distribution logistics, and contribute to diverse marketing initiatives. This multifaceted role allows me to blend creativity with hands-on tasks, ensuring a holistic approach to our brand's online presence and overall marketing success.

• Marketing Work Study Student · Reinhardt University10-01-2023 – 11-01-2023

  Assists in photographing and videoing campus and campus-affiliated events. Curates visual graphics aligning with the organization's personal brand and goals. Works closely with a team to deliver high-performing ads, content, articles, and more. Utilizes creativity, verbal and written communication skills, and critical thinking.

• Sales Associate · Aerie by AEO, Inc.10-01-2023 – 11-01-2023

  Efficient in sales and customer service. Helps maintain a clean and organized environment. Prioritizes customers while also meeting company sales goals. Uses a data-driven mindset to drive sales and increase customer retention. Promotes the company's morals and mission.

Education

• Reinhardt UniversityBachelor's degree, Digital Marketing

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