Madeleine Alexandersson

About

Dynamic Marketing Strategist with a knack for amplifying brand presence and doubling web traffic through targeted SEO, creative content creation and impactful influencer collaborations. My hands-on approach has significantly enhanced user engagement and conversion rates by propelling businesses to the top of Google’s first page, creating effective content marketing campaigns and collaborating with key influencers in a specific industry to drive powerful results. Outside of the digital realm, I'm an avid traveler who enjoys expanding my network all over the world and sharing insights through video creation.

Experience

• Business Consultant & Digital Marketer · Woander Co03-01-2022

  The role includes strategy development for digital marketing campaigns for small businesses, content creation, growth marketing strategies, SEO projects, business development coaching and influencer marketing campaigns.

• Web Developer & Designer · Woander03-01-2021 – 03-01-2022

  The role includes web development, design and SEO projects for international clients.

• Journalist · Västerås Tidning08-01-2012 – 06-01-2016

  The role consisted of planning and writing articles for a Swedish regional newspaper. Articles were produced through interviews and secondary information research. Enhanced creative, communication, organisational, and presentation skills. Increased partnership development and copywriting skills, collaborating with clients for in-text advertisement.

Education

• Lund UniversityMaster's Degree, Business Management
• Linköping UniversityMaster's degree, Gender Studies
• SDG AcademyXModule, Human Rights, Human Wrongs: Challenging Poverty, Vulnerability and Social Exclusion
• University College DublinBachelor of Social Science, Joint Majors: Sociology, Social Policy. Specialisation in Rights, Justice and Society.
• Stockholm UniversitySwedish Master of Laws, Law
• Girl's Association RonjaIntroductory Course, Gender and Equality

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