Madeleine Hurst

About

Hi there! My name is Madeleine, and I’m a digital marketing professional with a strong focus on email strategy, CRM, and day to day campaign execution, along with administrative and operational support. I currently support multiple clients across different industries, where my role is a mix of marketing and behind the scenes coordination. This includes managing inboxes, scheduling, organizing calendars, handling client communication, and making sure projects stay on track, in addition to planning and executing email campaigns and content. A lot of my work is centered around building and improving systems, whether that’s setting up automations, refining messaging, or organizing workflows so everything runs more smoothly. I’m very comfortable working within platforms like Google Workspace and marketing tools, and I tend to pick up new systems quickly. I also work with data at a practical level, looking at what’s performing, what’s not, and adjusting accordingly. Overall, my experience is very hands on, with a strong focus on keeping both the marketing and operational sides running efficiently and consistently.

Experience

• Senior Associate, CRM & Retention Marketing · DoorDash07-01-2024 – 01-01-2025

  - Increased Merchant onboarding efficiency by 20% in the first quarter through targeted CRM strategies. - Executed multi-channel campaigns, improving audience engagement by 25% across key platforms. - Developed a testing framework for CRM channels, raising response rates by 20% and improving customer touchpoints. - Provided data-driven insights that reshaped strategic direction, enhancing leadership decision-making processes. - Championed seamless interactions with S&O teams, developing comprehensive strategies while delivering insights on critical campaigns.

• Senior Marketing Specialist - Professional Services · Olo Saas Platform04-01-2023 – 02-01-2024

  - Launched a client rewards program, boosting engagement from 60% to 80% and increasing rewards participation by 40%. - Crafted and optimized email campaigns that drove a 25% increase in customer engagement. - Conducted customer journey mapping, segmenting audiences for more effective, targeted marketing campaigns. - Led CRM training for franchisees, driving a transformation in customer relationships and business outcomes.

• Digital Marketing Project Coordinator · Vydian Software Consulting04-01-2022 – 04-01-2023

  - Led projects that improved website engagement by 30% and boosted email click-through rates by 20%. - Created blog posts, landing page content, and social media assets, enhancing traffic and brand visibility. - Rolled out new collaboration tools, improving team productivity by 15%. - Drove a 30% increase in social media engagement with innovative content strategies.

• Marketing Specialist - Native Channel · Purple Innovation, Inc.05-01-2021 – 02-01-2022

  - Established strategic partnerships for the Native Channel with leading platforms like Yahoo, Google (GDN,DV360), StackAdapt, and Taboola. - Orchestrated Xbox sponsorship campaigns that reached 500,000+ users and improved engagement by 30%. - Enhanced tracking accuracy by 15% with native channel tags and streamlined reporting processes. - Managed the distribution of 50+ creative assets, leading to improved campaign performance across multiple platforms. - Analyzed engagement and conversion metrics, optimizing campaigns to increase revenue.

• Email Marketing Coordinator · The Good Feet Store04-01-2020 – 04-01-2021

  - Developed email campaigns that drove a 15% increase in customer interactions. - Boosted sales by 40% by translating engagement data into actionable insights and strategic adjustments. - Delivered campaigns consistently on schedule, meeting marketing objectives while driving performance.

• Email Marketing Manager · Lull Ventures11-01-2018 – 03-01-2020

  - Lead the design and execution of promotional and automated email campaigns from inception to completion. - Designed automated email campaigns targeting specific demographics, enhancing message relevance and boosting conversion rates. - Designed and executed promotional email campaigns, increasing monthly sales by 15%. - Implemented email segmentation strategies, resulting in a 25% increase in engagement. - Led A/B testing efforts that improved campaign reach and effectiveness by optimizing subject lines and creative content.

• Social Media & Influencer Coordinator · Lull Ventures01-01-2018 – 10-01-2018

  - Coordinated and negotiated influencer partnerships to maximize campaign reach and impact. - Addressed 100+ weekly inquiries via email and social media, turning challenges into customer satisfaction. - Managed influencer campaigns that increased brand visibility by 30% and boosted audience engagement by 50%. - Grew Instagram and Twitter follower base by 25% through targeted social media strategies.

• Administrative Project Assistant · The Good Feet Store03-01-2025

  I provide administrative and operational support by auditing receipts, reconciling discrepancies, and maintaining accurate financial records, while also managing inventory processes such as tracking supplies, processing purchase and transfer orders, and ensuring systems are consistently up to date. In addition, I support project management by coordinating schedules, tasks, and communication across multiple store teams, and by creating and maintaining reports, trackers, and documentation that improve overall efficiency and organization. Alongside this, I contribute to marketing efforts by assisting with strategy and supporting social media initiatives, helping execute content and drive brand visibility and customer engagement.

Education

• California State University ChicoBachelor's Degree, Psychology & Communication Studies

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