Madison Coombs

About

I’m the Founder of Etiket Collective, a brand identity and social media agency helping entrepreneurs and modern businesses elevate their digital presence through strategic storytelling, elevated content, and intentional branding. We specialize in building brands that look good, feel cohesive, and convert. From identity development to social media management, our work blends creativity with strategy — helping clients grow their visibility, strengthen engagement, and build communities that actually translate into sales. What we do: • Brand identity & visual direction • Social media management • Content creation & short-form video • Content strategy & digital marketing • Email marketing & automated flows • Graphic design for brand assets • Creative direction for campaigns • Community engagement & audience growth At Etiket Collective, we create content and branding that people remember, connect with, and take action on. If you’re looking for a partner who can elevate your presence, refine your identity, and support your brand’s long-term growth — let’s connect. Learn more about our services and view our portfolio at etiketcollective.com

Experience

• Founder · Etiket Collective05-01-2024

  Content Creation & Social Media: Content Production: End-to-end creation of photo and video, designed to engage and convert. From ideation to delivery, we create content that reflects your brand identity and resonates with your audience. Batch Content Creation: Maximize efficiency with one dedicated shoot day capturing month’s worth of content, complete with editing, scheduling support, and platform-ready delivery. Event Coverage: Real-time content capture for launches, activations, and special events, ensuring your brand stays visible and memorable. Branding & Creative Direction: Brand Identity Development: Clarify your positioning with cohesive visual and verbal branding that reflects your story and connects with your target audience. Art Direction: Oversee styling, creative production, and visual storytelling to ensure every touchpoint aligns with your brand vision. Consulting & Strategy: Social Media Strategy: Comprehensive planning, including platform recommendations, content pillars, and growth strategies to help brands scale effectively. Audits & Blueprints: In-depth account audits with actionable insights, custom templates, and tailored strategies to elevate performance without a long-term retainer. 1:1 Consulting Sessions: Personalized strategy sessions offering clarity, direction, and tailored advice for entrepreneurs and brands navigating marketing challenges.

• Marketing Director · Renew Beauty Med Spa05-01-2022 – 09-01-2025

  Conduct market research and competitor analysis to identify trends, market opportunities, and customer insights to inform marketing strategies. Plan, execute, and measure marketing campaigns, including digital marketing, content marketing, email marketing, social media, and events. Oversee the creation and production of marketing collateral, ensuring brand consistency and quality standards are met. Monitor marketing campaign performance, analyze data, and provide actionable insights and recommendations for optimization. Plan and execute engaging content for digital platforms.

• Social Media Marketing Specialist · Shakti Home07-01-2020 – 01-01-2021

  Develop and implement comprehensive social media strategies to enhance brand visibility, engage target audience, and drive traffic to digital platforms. Monitor and analyze social media metrics and provide regular reports on campaign performance, audience insights, and actionable recommendations for improvement. Create engaging and relevant content for social media.

• Educator · lululemon01-01-2018 – 01-01-2020

  Created relationships with guests to create excitement and fun about culture, product and community. Responsible for inventory management including receiving, processing, restocking + destocking, and visual merchandising. Assisted in preparing the store for the day including: replenishing garment styles and other merchandise by color, size, and quantity requirements; folding, sizing, merchandising and changing mannequins as needed to maximize sell-through. Educated on local community programs including local studios, instructors and events. Demonstrated exemplary community education in every guest interaction and explain the “why” behind events/experiences and enroll guests in attending them. Facilitated relationships with sweat influencers within the store’s community by enrolling relevant guests in our Sweat Collective program and gathering product feedback. Performed other additional projects, duties, and assignments as required and/or by request.

Education

• Humber CollegeBachelor's degree, Creative Advertising
• The University of Arizona Global Campus

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