Madison Gregg

About

I am a Public Relations specialist specializing in strategic storytelling, creative campaign planning, and media relations for brands in the beauty, fashion, and lifestyle sectors. Proficient with Pitching, Media Relations, Client Communications, Fashion GPS, Microsoft Excel, Tableau, Slate, Adobe Platforms, and G suite. Living in China, Japan, Malaysia, and the US has equipped me with an adaptive skill set and advanced cultural competency. Portfolio: https://www.madisonhgregg.com/ Also serving as Founder of MGPR since April 2025, expanding client networks across beauty and fashion sectors.

Experience

• Founder, Freelance Manager · MGPR04-01-2025 –
• Junior Manager · KARLA OTTO01-01-2025 –
• Account Manager · Karla Otto12-01-2024 –

  Work closely with global talent teams to develop and maintain a robust network of influential beauty and fashion professionals/creators, including stylists, MUAs, and KOLs; Pitch and secure media coverage in top-tier outlets across the US, UK, and EU; Build relationships with press and retail partners.

• Public Relations and Partnerships Account Executive · Power Digital Marketing07-01-2024 – 12-31-2024

  Led client communications and provide strategic counsel on PR initiatives; guided brand messaging and media relations across campaigns.

• Public Relations and Partnerships Marketing Strategist · Power Digital Marketing07-01-2024 – 01-01-2025
• Brand Marketing Specialist · The Lede Company01-01-2023 – 06-01-2023

  Crafted press pitches, press releases, and media outreach; Built media lists; Coordinated with luxury/ fashion clients.

• Public Relations and Influencer Specialist · Power Digital Marketing05-01-2022 – 01-01-2023

  Crafted compelling pitches and press releases; built targeted media lists; collaborated with influencers; developed social media campaigns across beauty, lifestyle, and fashion sectors.

• Public Relations and Influencer Outreach Intern · Power Digital Marketing08-01-2021 – 06-01-2022

  Audited brand and industry news; assisted with press alerts, coverage scans, meeting scheduling; supported influencer outreach.

• Social Media Marketing Intern · MAD (Make A Difference) Courses06-01-2021 – 08-01-2021

  Collaborated with Creative Team; Visualized campaign strategies; created deliverables for print and digital campaigns; supported social media content creation.

• Marketing Communications Intern · Elon University Office for Admissions and Financial Aid06-01-2020 – 08-01-2021

  Created engaging content; researched social platforms; brainstormed campaign ideas; produced videos/graphics for social channels.

• Brand Ambassador · Morning Brew01-01-2021 – 03-01-2021

  Engaged with audiences and supported brand initiatives.

Education

• Elon University - Martha and Spencer Love School of BusinessBachelor of Science in Business Administration in Marketing; concentration in Digital Marketing, Minors in Economic Studies and International and Global Studies
• The International School of Kuala LumpurHigh School Diploma

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