Mads Vendelbo

About

Mads is an experienced digital growth expert specializing in SEO, CRO, and UX for eCommerce and DTC brands. He has a proven track record of scaling organic traffic, launching new products, and building sustainable growth frameworks. Mads focuses on empowering brands with the tools and systems needed for independent growth, reducing reliance on agencies and paid ads. His expertise spans multiple industries, with a strong focus on organic growth, automation, and strategic planning.

Experience

• Digital Marketing Consultant · Passim ApS (Self-employed)08-01-2018

  I help eCommerce businesses grow profitably through inbound strategies and smart automation. With over 10 years of experience, I specialize in auditing, building, and scaling organic growth systems that increase revenue, compound traffic, and reduce acquisition costs. My work blends SEO, CRO, and UX to launch products, expand into new markets, and optimize performance. Beyond execution, I help equip teams with SOPs and frameworks that make them less dependent on agencies and more self-sufficient for long-term independence.

• SEO Strategist & Growth Lead · Nordic Cosmetics06-01-2021 – 12-01-2022

  I drove organic growth and strengthened the brand’s position. Partnering with the co-founder and BurdaForward, I led a technical revamp, site architecture overhaul, and large-scale content campaign, achieving 128% YoY organic growth, 722% YoY keyword growth, and delivering 200+ articles (pre-AI), reducing dependency on sponsored media placements and building sustainable long-term results.

• Search Engine Optimization Consultant · Bearaby02-01-2022 – 03-01-2023
• Ecommerce Manager · Bearaby03-01-2023 – 04-01-2025

  From day one I led SEO strategy and execution, driving consistent organic growth. About a year later, I started managing the Shopify store coordinating with developers and designers. I analyzed user behavior, planned, drafted and ran A/B tests, optimized checkout flows, and lifted conversions. Additionally, I helped systematize launch processes across new product verticals.

• SEO & Ecommerce Management · Nordic Oil10-01-2018 – 08-01-2021

  At Nordic Oil, I helped scale the company from a small team to 100+, working closely with the CMO and founder. I drove growth through innovative, non-traditional marketing, leading expansion into 12+ EU markets, the US, and early Japan efforts. I shaped localization strategies and achieved top SEO placements for highly competitive keywords, bringing in thousands of ready-to-convert users.

Education

• Aalborg HandelsskoleHøjere handelseksamen, Afsætning A, Virksomheds Økonomi A og Innovation C

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