Maggie Matz

About

With nearly eight years of marketing experience across early-stage startups to household brands, I’ve learned that work that works always comes back to three things: oddly specific insights, bold creativity, and results as a real-time feedback loop. I’ve built and honed my skill set around all three, and now partner with brands to create marketing and brand strategies move the needle. Industry accolades and awards include: Mother Fitness (Planet Fitness): Clio Sports Influencer — Bronze On This Repisode (Planet Fitness): Reggies Content Marketing — Silver; Digiday Best Social Media Campaign — Gold Low e (Planet Fitness): Reggies Health & Wellness Category — Gold

Experience

• Independent Brand Strategist12-01-2025 –
• Senior Brand Manager · Charlotte's Web06-01-2025 – 12-01-2025

  Client experience includes Planet Fitness, Premier Protein, Salad and Go, AMC Theatres, US Bank

• Senior Brand Strategist · BarkleyOKRP04-01-2024 – 06-01-2025

  Client experience includes Planet Fitness, Premier Protein, Salad and Go, AMC Theatres, US Bank

• Brand Strategist · BarkleyOKRP05-01-2022 – 05-01-2024
• Brand Strategist · Spectacle02-01-2022 – 05-01-2022
• Associate Strategist · Spectacle01-01-2020 – 02-01-2022

  Spectacle is the agency for change agents. We turn high potential businesses into high performing brands, specializing in startup branding and innovation. Practice areas include: branding, design, consumer insights, and communication. Past Clients Include: Impossible, Slack, Fifth Season, CoPilot, Rowdy Mermaid

• Marketing Coordinator · Howell Construction07-01-2019 – 01-01-2020

  Responsible for working collaboratively in a team environment in promoting the Howell brand through printed and electronic media. Plan and execute strategic and targeted marketing plans Create proposals in response to RFQs and RFPs Develop marketing collateral materials in support of Howell focus markets and other custom deliverables Prepare and update social media and website content Manage process and timeline for responses to RFQs and RFPs with deliverable deadlines Set up key meetings for responses to RFQs, RFPs and for interview preparation Ensure team members assigned to RFQs, RFPs and interviews are appropriately informed with pertinent information Design interview presentation materials for use by interview teams and coordinate with staff assigned to interview teams Utilize, customize and update the Customer Relationship Management (CRM) software program Write press releases and strengthen press relations

• Project Management Intern · Bernstein-Rein Advertising05-01-2018 – 08-01-2018

  Generated timelines + Gantt charts for each project Managed each team member’s workload Responsible for planning + leading team meetings Managed + supervised asset production Worked in strengthening client relationships Oversaw creative + media buying Collaborated with 8 interns to create, present + implement 360 campaigns to two clients

• Marketing and Promotions Internship Manager · Quintons bar and deli08-01-2017 – 05-01-2018

  Managed team of 25 to organize involvement in various promotional opportunities Recruited + scheduled talent to perform weekly Implemented guidelines for monthly social posts Oversaw design for promotional materials to fit a cohesive brand

• Production Team Member · The Agency08-01-2016 – 05-01-2017

  - Collaborate with production team to make videos that satisfy client and creative strategies

Education

• The University of KansasBachelor's degree, Strategic Communications

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