Maggie Khoury

About

With a Bachelor's Degree from Indiana University Bloomington and a background in social media and digital strategy, I have a proven track record of success in leading global social media functions for various companies. My experience includes roles such as Global Social Media Manager at Udemy, where I scaled the global social media function from 1M to 8M+ followers worldwide, and Social Media Manager at Medium, where I led the social media marketing function and built a scalable, global social strategy. I also served as a Social Media and Digital Strategist at UCHealth. My expertise lies in developing and executing product marketing campaigns, managing agency teams, and partnering with other marketing stakeholders to build cross-channel social strategies. My career reflects a strong understanding of social media consumer behavior and analytics, as well as a commitment to achieving brand and product marketing objectives.

Experience

• Social Media and Digital Strategist · UCHealth06-01-2023 – 01-01-2024
• Social Media Manager · Medium04-01-2022 – 09-01-2022

  Led the social media marketing function and built a scalable, global social strategy to achieve brand and product marketing objectives. (3M followers) Owned research of social media consumer behavior and analytics in order to adapt company social presence to the shifting landscape of social as a marketing channel. Developed and executed product marketing campaigns and toolkits for Medium's social channels. My role concluded due to RIF.

• Global Social Media Manager · Udemy08-01-2017 – 04-01-2022

  Led the social media function as we went from a private 200-person D2C startup to a public B2B SaaS company. Established and scaled global social media function. Managed agency teams in five countries to scale global social presence from 1M to 8M+ followers worldwide. Also managed interns and part-time team members. Partnered with other marketing stakeholders (B2B, Content, Product, Integrated/Brand) to build a cross-channel social strategy supportive of holistic business goals. Led internal communications from April 2018-April 2020. Show less

Education

• Indiana University BloomingtonBachelors Degree
• Saint Francis High SchoolHigh School

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