Mai Shi

About

With a robust background in marketing and public relations, I hold a Master's degree in Public Relations from the University of Florida and a Bachelor of Arts in Journalism from Wuhan University. Currently, I serve as the CMO at Vibe.xyz, where I oversee marketing, PR, and operations for high-profile clients like Lionel Messi and Warner Brothers. I founded Web5 Studio, pioneering NFT utilities in the food and beverage sector and advising Web3 projects. Previously, as Head of Marketing at Web3Auth, I expanded the user base significantly and partnered with tech giants like Google Cloud. My tenure as Head of Marketing and PR at Kung Fu Tea saw the brand's expansion from 50 to 450 stores, launching the first loyalty rewards app in the bubble tea industry. I also managed marketing projects at SML Group Limited, enhancing their B2B E-commerce platform and securing major brand partnerships.

Experience

• CMO · Vibe.xyz05-01-2023

  Vibe is the ultimate NFT-to-product platform that allows brands and celebrities to launch token-gated experiences and build product utilities for their NFT. Oversaw marketing, PR, operations and managed client accounts like Lionel Messi, Warner Brothers, The MET, Arbitrum, Near. Designed the brand identity system and led product development from beta to public launch, and developed a GTM rollout playbook based on market research and audience segmentation. Built a community from 0 to 20K in 3 months with no $ spend.

• Founder · Web5 Studio09-01-2021

  Kung Fu Tea is the first food & beverage QSR brand to launch an NFT collection with actual utilities and lifetime rewards redeemable on Solana. Created the first Solana Hacker House Community and advised on projects building on Solana. Provided advisory/consultation services and growth marketing strategies to Web3 projects. Services included Marketing Advisory, GTM strategies, Digital Marketing, Branding, Content, and Community building. Built the Women on Solana initiative to onboard more women in the Web3 space.

• Head of Marketing · Web3Auth09-01-2022 – 05-01-2023

  Web3Auth is the leading self-custodial infrastructure for everyone with 12M users per month. Partnered with CEO and BD to design the company's monetization model and increased our developer and partnership community size by 400%. Oversaw multi-channel, multi-chain marketing, partnership, ecosystem and Public Relations initiatives. Strategized and executed product launch campaigns with Google Cloud and Amazon, designed partnership content and events resulting in 3M impressions. Developed product marketing weekly exercises with product/engineers and refined different lines of products positioning, selling and launch strategies.

• Head of Marketing and PR - CMO equivalent · Kung Fu Tea06-01-2016 – 05-01-2022

  Kung Fu Tea is the No.1 Bubble Tea brand in the U.S - listed in the TOP 500 chains globally and ranked No. 3 in Yelp's Most Loved Brands. Reported to the CEO and managed marketing, sales, product and operation teams. Grew stores numbers from 50 to 450 and acquired three international food brands. Developed and launched the bubble tea category's first loyalty rewards app and grew users from 0 to 5 million in 4 years. Managed global marketing budget and developed a growth marketing automation funnel with cross-functional, cross-regional teams. Led strategic partnership programs and successfully activated partnerships that contributed to 25% sales growth.

• Marketing Project Manager · SML Group Limited05-01-2014 – 06-01-2016

  SML is a global brand identification solution provider for top fashion brands and some of the largest retailers in the world. Project managed SML's B2B E-commerce platform and acquired new business accounts through platform demos and presentations. Led 25 new product feature updates and improved the E-commerce system performance by 73%. Managed brands including Macy's, Levi's, Michael Kors, PVH, Old Navy, etc. Provided creative solutions for brands based on functionalities of the E-platform.

• CMO · myshell.ai02-01-2024

  Myshell.ai is the first AI consumer layer. Led the platform Series A funding and contributed to 2M MAU Achievements: Led AI app store launch and bot trading initiatives, increased CLTV by 185% Responsibilities: Built the company ’s positioning and narrative by overseeing product marketing, content, community, influencer, social media campaigns and PR efforts and increased brand recall by 73% Oversaw AI apps GTM market operations and increased shell coin distribution for influencers and investors by 79%, increasing creator allocation by 24% Orchestrated the AI agent product roadmap with the engineering team, upgraded the points system from one dimension to four categories, contributing to 58% retention lift Designed and launched new demand generation funnels: from ad targeting, channel selection, social media/landing page design, A/B testing in copy, retargeting,

Education

• University of FloridaMaster, Public Relations
• Wuhan UniversityBachelor of Arts (B.A.), Journalism

Similar talent on Pangea

Josephine N.Experienced CMO driving startup growth.Emily Z.Co-founder | marketing leader | focused on the consumer experienceBoston, MATaryn C.Marketing Leader in AI | Startup Growth & GTMLos Angeles, CAEmily M.Marketing Operations Leader | Web3, Partnerships & Community Growth | Cross-Functional Program DeliveryVancouver, BC