Josephine Nix

About

With an Honours Bachelor of Science in Life Sciences and Psychology from the University of Toronto, I have a solid educational foundation. My career spans various roles, including Fractional CMO at CMO Pop!, where I achieved significant growth for SaaS clients. As Chief Marketing Officer at Yami, I led a 50% increase in the domestic customer base and garnered media recognition as a marketing thought leader. Founding Joey No Good, I provided brand and growth marketing consultancy to celebrity entrepreneurs and artists. As Vice President Marketing at Output Inc., I secured a $45MM Series A investment and managed a team of marketers and creatives. Additionally, I created StopAsianHate.Info, a platform supporting the #StopAsianHate movement. My expertise lies in scaling startups, strategic marketing, and championing diversity and inclusion.

Experience

• Fractional CMO · CMO Pop!08-01-2023

  5X monthly recurring revenue within first 30 days of SaaS client. Increased app store impressions by 8.3% and successful app installs by 12.2% without paid acquisition within first quarter. Advising technical Founders and CEOs of pre-seed and seed stage companies as their first executive growth and marketing hire. Social Media Coaching for CEOs. Full funnel analysis and tackling your biggest growth problems. Scale your startup and get a seasoned CMO with a seed stage budget. Clients: Anna Lunoe, BestSelf, Hiki, Jins, JoyBru, Lalanne, Minimal Audio, Pathfinder.

• Chief Marketing Officer · Yami06-01-2022 – 06-01-2023

  Grew domestic US customer base over 50% within first 6 months. Took over campaign and promotion strategy and execution, entire customer retention department contributing to a double digit year-over-year GMV growth. Recruited and developed key marketing hires such as Paid Acquisition Director, Lifecycle Marketing Director, and Design Director within 1 quarter. Featured in Fortune Magazine, CNBC, and SF Gate as a thought leader in marketing. Championing AAPI communities and neurodivergent women.

• Founder, Brand & Growth Marketing Consultant · Joey No Good12-01-2013 – 06-01-2023

  Brand and growth marketing consultant for celebrity and influencer entrepreneurs. Business development and brand partnerships for media, consumer product, gaming, and fashion brands. Artist relations, artist management, investor relations, PR, graphic design, web development, e-commerce and social media strategy for high profile business personalities, artists, influencers, record labels, music festivals, and start-ups. Collaborators include: Ghetto Gastro, Pelican Fly, Ryan Hemsworth, Lee Bannon, Mulherin etc.

• Vice President Marketing · Output Inc.03-01-2017 – 06-01-2022

  Rapidly grew Outputs revenue and SaaS user base resulting in a $45MM Series A investment. Manage a team of growth and brand marketers, graphic designers, video content creators, web developers, performance marketing agencies, and a 8-figure digital paid advertising budget. A&R, Executive produce, and interview Grammy and Oscar winning producers for the Output YouTube channel with videos amassing up to 34+ million views. Featured guests include Hit-Boy, Che Pope, Mark Mothersbaugh (Devo), OmMas Keith, !llmind, The Stereotypes, Larrance Dopson, Scribz Riley, TrapMoneyBenny, Mychael Danna and dozens more.

• Creator · StopAsianHate.Info03-01-2021 – 03-01-2022

  Created, developed, and curated a work-in-progress space to centralize information and important links in support of the #StopAsianHate movement. A key resource for companies and schools like Maison Valentino, UC Davis, Rae Wellness, Vessi Footwear, Los Angeles County Bar Association, Best Coast, Fashion Mamas etc. Educating others on the current crisis of anti-Asian hate and violence. Committing to anti-racist action by volunteering at, donating to, and advocating for all marginalized people.

Education

• University of Toronto - University CollegeHonours Bachelor of Science, Life Sciences and Psychology
• South Island School

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