Malia Capen

About

I am an aspiring social media and digital marketing professional known for my ability to work independently as well as collaborate with others, and for my analytical mindset which allows me to analyze metrics and data in order to create content that drives customer engagement. I graduated San Diego State University with the highest honors (Summa Cum Laude) with a Bachelor of Science in Marketing (emphasis in Integrated Marketing Communications) and a minor in Television, Film, and New Media. I am passionate about creating meaningful work, cultivating my skills, and connecting with people. I leverage my storytelling capability with my knowledge and experience in marketing communications, media and entertainment to create meaningful content that solves marketing problems. My dream is to work with other business-minded creatives in a digital marketing role (more specifically influencer, content, and social media marketing). I look forward to getting more hands-on marketing experience and being able to challenge myself in different areas of life. Reach out to me with any suitable positions and check out my website to learn more about me and my work. https://maliacapen.wixsite.com/maliac

Experience

• SEO Specialist · 1Point21 Interactive2024-09-01 –
• SEO Campaign Manager · 1Point21 Interactive2023-12-01 – 2024-09-01

  - Conducted in-depth competitor analyses to formulate data-driven on-page SEO strategies for 12+ clients. - Executed comprehensive on-page SEO tasks including keyword research, metadata development, SEO copywriting, and content optimizations. - Created and managed SEO-focused content marketing calendars with internal linking strategies across relevant content groups. - Implemented whitehat link-building strategies to enhance off-page SEO efforts, vetting referring domains and auditing backlink profiles. - Analyzed website analytics to track organic traffic, rankings, conversions, and identified new opportunities for optimization.

• SEO Campaign Coordinator · 1Point21 Interactive2023-09-01 – 2023-12-01
• Customer Service Director · Fit Athletic Club2023-08-01 – 2024-01-01

  - Managed front desk operations at Fit Athletic Club, fostering a professional and inviting environment crucial to enhancing member satisfaction and retention. - Designed marketing collateral and promotional materials, effectively communicating club offerings to prospective members and supporting membership growth initiatives. - Collaborated with senior management to develop and implement customer service policies and procedures, ensuring alignment with organizational goals and delivering exceptional member experiences.

• Video Marketing Intern · Ascent Funding2022-05-01 – 2023-08-01

  - Created engaging video content across social media channels, including TikTok, Instagram, YouTube, Pinterest, and LinkedIn to promote brand awareness and drive user engagement. - Collaborated with cross-functional teams to strategize and implement content calendars, ensuring alignment with marketing objectives and brand voice. - Analyzed video performance metrics and user engagement data using tools like Sprout Social and Hootsuite, providing insights and recommendations to optimize future content strategies and campaigns.

• Campus Brand Manager · HBO Max2022-08-01 – 2023-05-01

  -Developed and executed strategic campus marketing campaigns for HBO Max, effectively increasing brand awareness and engagement among college students. - Organized and facilitated promotional events and screenings to drive student interest and subscription sign-ups, resulting in over 100 app downloads. - Utilized social media platforms and digital marketing tools to amplify campaign reach and engagement, including Instagram and TikTok.

• Social Media Manager · Girl Gains2022-01-01 – 2023-05-01

  - Developed and executed comprehensive social media strategies for @girlgains.co, resulting in significant growth of follower base (10K+) and increased brand visibility across platforms. - Created engaging and cohesive content calendars tailored to target audience demographics, consistently driving high levels of user interaction and brand engagement. - Curated and crafted compelling fitness content (video, graphics, and images) by analyzing trends and competitors - Managed community engagement and customer relations through proactive interaction and response management, cultivating a loyal and supportive online community around the Girl Gains Co. brand.

• Shift Lead · THE BRIGANTINE, INC.2022-03-01 – 2022-07-01

  -Directed front-of-house operations, ensuring seamless guest experiences and maintaining high standards of service - Supervised and trained host team members, optimizing staffing schedules and workflow efficiency to enhance customer satisfaction and operational effectiveness

• Host - Miguels Cocina · THE BRIGANTINE, INC.2021-08-01 – 2022-03-01
• Marketing Intern · San Diego State University Women in Business2021-12-01 – 2022-05-01

Education

• San Diego State UniversityBachelor of Science - BS, Marketing
• Istituto Lorenzo de'​ MediciBachelor's degree, Marketing/Marketing Management, General
• Westlake High SchoolHigh School Diploma

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