Malia Leong

About

Dynamic and results-oriented e-Commerce growth expert with a 15-year record of scaling global direct-to-consumer and B2B brands in the clean beauty, sports, and entertainment industries. As a Founder, I successfully scaled 4 e-commerce brands into profitable eight-figure businesses by leveraging brand strategy and a growth performance marketing approach. My specialty lies in optimizing the customer journey, boosting conversions, and enhancing brand awareness and loyalty through social media and digital marketing expertise. I help brands define and develop proven digital strategies that produce record-breaking growth in 1-2 year periods. This includes overseeing the digital marketplace strategy development and execution for a global beauty brand across the company's portfolio across multiple digital marketplaces including Amazon (Seller & Vendor Central) and Walmart. With over 10 years of Amazon (1P & 3P) experience and 17 years of digital leadership, I've excelled in building high-performing in-house digital teams and delivering engaging campaigns, content, and experiences. I'm comfortable navigating fast-paced, dynamic environments to solve complex challenges and create value.

Experience

• VP Digital · Astral Health & Beauty2023-11-01 –
• Director, Digital Marketplaces · Astral Health & Beauty2021-01-01 – 2023-11-01
• Creative Director & CMO (Fractional) · Freelance2017-05-01 – 2023-12-01
• Global Digital Marketing Director · Nfinity Athletic2020-05-01 – 2022-06-01
• Vice President of Strategic Marketing - Sports & Entertainment Division · MIXED Marketing Agency2014-01-01 – 2019-05-01
• Director of Marketing · Founder Sport Group2015-05-01 – 2019-02-01

  DBA Teamwork Athletic Apparel

• Senior Marketing Specialist · U.S. Army MWR2011-04-01 – 2013-07-01
• Lead Costuming · The Walt Disney Company2009-02-01 – 2011-04-01

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