Malik Muhammad-Coney

About

Malik Coney is a recent Notre Dame graduate from Los Angeles, that majored in Science Business. He is currently working on self-started streetwear startup, Peaces LA where he oversees the whole operation from ideation to the point of sale. He plays an integral part in curating each design and the content for each collection. Malik is very interested in Project and Product Management roles or anything similar. Malik has knowledge in a variety of applications including Shopify, Photoshop, Illustrator, Premiere Pro, After Effects, Final Cut and Microsoft Office (Excel, PowerPoint, and Word). Please contact Malik by email at mmuhammad@alumni.nd.edu or phone at 310-256-5276

Experience

• Product Manager · Bricks & Wood2021-03-01 – Present

  Spearhead wholesale strategy and partner management, expanding retail footprint through sustained relationships and onboarding of new stockists; strengthened distribution by securing accounts across key U.S. and international markets. Forged high-profile collaborations with Los Angeles Dodgers, Red Bull, Jarritos, and Constellation Brands, resulting in ongoing partnerships that amplified brand visibility and revenue opportunities. Served as operational lead on global New Balance collaborations, directing product lifecycle and launch execution across activations in Tokyo, Paris, and New York. Oversaw all logistics, consumer engagement, and partnership integrations to ensure seamless brand experiences. Drove global pop-up strategy (Paris, Tokyo, Los Angeles), coordinating cross-functional teams to deliver trendsetting retail activations; integrated innovative raffle system (EQL) to create a fair, consumer-first online launch model. Acted as primary brand representative at industry defining events (ComplexCon Vegas, Dover Street Market Ginza, Sweet Chick collaboration), strengthening community ties and elevating Bricks & Wood’s reputation in the streetwear ecosystem. Developed and presented weekly product performance and trend analyses to leadership, directly shaping collection strategy, forecasting demand, and improving sell-through rates.

• Founder, Creative Director · Peaces LA2019-03-01 –

  Founded and scaled an independent streetwear brand recognized for merging cultural storytelling with modern design, overseeing strategy from concept through production and retail. Directed full product lifecycle management — from ideation and sampling to manufacturing and distribution — ensuring quality standards and consumer needs were consistently met. Built and managed partnerships with manufacturers, printers, and logistics providers to deliver collections on time and to specification. Led creative direction for packaging, campaigns, and visual storytelling, elevating brand presence and enhancing the consumer experience. Drove marketing initiatives across digital and retail channels, strengthening brand awareness and building a loyal customer base. Negotiated retail placements and managed online operations to optimize stock levels, reduce costs, and maximize product availability.

• Project Manager · Fan of a Fan LLC2020-09-01 – 2021-10-01

  Directed end-to-end project delivery as the primary liaison between clients and internal teams, ensuring timelines, budgets, and creative vision aligned seamlessly. Designed and oversaw production of apparel collections for client brands, managing specifications, vendor coordination, and quality control to deliver high-quality results. Enhanced Shopify platforms for both company and client storefronts, improving site functionality, user experience, and e-commerce performance. Built strong vendor relationships, sourcing premium-quality materials at competitive costs to strengthen client brand value. Developed and executed email marketing flows and social media campaigns that elevated client engagement and supported successful collection launches.

• Associate, R.B.I · Los Angeles Dodgers Foundation2018-05-01 – 2019-01-01

  Lead research on R.B.I's impact on youth baseball in the greater Los Angeles area to keep the program aligned with the mission of R.B.I. Conduct interviews and focus groups with park directors, parents, and participants to provide feedback on successes/failures of the program. Utilize different marketing/media platforms to communicate Dodger events and assist with data entry of collected surveys, roster forms, and schedules. Coordinate and prepare various LADF events.

• Business Intern · Bryor Media Partners2018-05-01 – 2018-08-01

  Conducted research on housing in the inner cities of Indianapolis in order to understand the needs of potential residents of the Umoja housing development. Supported principal with data and analytics on Indianapolis cost of living to provide accurate projections for the Umoja Housing development. Created presentations to provide potential investors with information regarding the Umoja Housing Development.

Education

• University of Notre DameBachelor of Science - BS, Science-Business
• St Bernard High School

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