Diego Gonzalez-Zuniga ️‍

About

With a Bachelor of Arts in International Affairs from Florida State University, I have a strong foundation in global relations. My career spans various roles, including managing the global flagship store for Club Monaco and leading retail, experiences, and partnerships at Standard Dose. I also managed digital content creation for DIEGO DOWNTOWN and served as a project manager at Outerknown. My experience has honed my skills in digital content creation, project management, and retail operations. I am passionate about creating engaging digital content and fostering meaningful partnerships. My diverse background has equipped me with a unique perspective and a strong ability to adapt to different environments.

Experience

• Freelance Marketer/Digital Content Creator · DIEGO DOWNTOWN09-01-2015

  Created tailored e-commerce websites for four clients in the fashion, hospitality, and beauty industries, integrating advanced SEO techniques; improved organic search rankings, leading to a notable increase of 10,000+ monthly visitors within six months for each client. Executed targeted ad campaigns across Google Ads, Facebook Ads, and Instagram Ads, resulting in a 150% increase in click-through rates; managed budgets exceeding $100K while optimizing ad spend for maximum profitability. Enhanced brand visibility, audience size, and sales by 25% through the implementation of strategic social media influencer programs, driving significant brand engagement.

• Project Manager · Outerknown11-01-2022 – 04-01-2023

  Coordinated with architects, contractors, and vendors to ensure the first East Coast flagship store was built to specifications and within the timeline. • Oversaw the procurement and installation of fixtures, furnishings, and technology systems. Ensured all operational aspects were in place, including inventory management, POS systems, and compliance with safety regulations. • Achieved target customer satisfaction scores and increased net promoter scores across 5 stores through the design and implementation of standardized retail operating procedures to ensure brand consistency and operational efficiency. • Developed a rigorous recruitment process to identify and onboard top talent and conducted comprehensive training programs focused on customer service, product knowledge, and sales techniques.

• Head of Retail, Experiences, and Partnerships · Standard Dose04-01-2021 – 07-01-2022

  Increased monthly retail product sales by 65% and grew store foot traffic by 300% for 5 stores, through the oversight of all retail operations. Ensured all locations met sales targets and provided exceptional customer service while implementing sales strategies and promotions that drove revenue growth and customer retention. • Increased new customer acquisition and brand awareness by developing partnerships with reputable brands (The Ned, Zero Bond, NeueHouse, Soho House, and Shopify), by hosting wellness workshops and events that exposed the store’s brand to a new market segment. • Created and executed integrated marketing campaigns that utilized various channels, including email, social media, and in-store promotion to grow average order value by 40%. • Conducted market research to understand customer needs and preferences via online customer satisfaction and event surveys, using insights to inform product offerings, promotions, and marketing strategies.

• Club Monaco Global Flagship Store Manager · Club Monaco09-01-2018 – 03-01-2021

  • Managed two flagship stores with a combined revenue of over $25 million, optimizing sales, customer service, and inventory management. • Led and motivated a team of 70+ associates and implemented best practices and sales strategies, resulting in a 3% increase in store sales and profitability. • Recognized for outstanding management skills, receiving the prestigious Retail Manager of the Year award in 2019.

• Head of Media & Content · United Fray04-01-2017 – 01-01-2018

  Launched a new adult social sports company's lifestyle website, increasing website traffic by 25% and user engagement by 15%. • Directed a team of 5 editors, improving content production and quality. • Strategically managed a budget of over $250K, optimizing spend and achieving a decrease in cost per acquisition. • Executed and managed paid advertising campaigns and event sponsorships, generating $150K in sponsorship revenue with top brands (Gatorade, Power Bar, and Red Bull).

• Marketing & Events Manager · NoMa Business Improvement Distrcit04-01-2016 – 07-01-2017

  Managed strategic partnerships and events to promote the NoMa neighborhood in Washington, DC • Executed 20+ events, leading planning and marketing campaigns • Led creative development across physical and digital collateral, web, email, and social media • Grew social media accounts (Facebook, Twitter, and Instagram) by more than 1,200 likes and followers • Featured in Washington Business Journal’s 40 Under 40 in 2018

• Marketing Manager · Westfield Property Group09-01-2013 – 09-01-2015

  • Managed corporate marketing strategy and execution for premium shopping center • Led brand re-launch through integrated marketing, PR, event production, social media and email • Owned content strategy and development across social media (Facebook, Twitter, Instagram) and email • Won Marketing Campaign of the Year award in 2014

Education

• Florida State UniversityBachelor of Arts, International Affairs

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