Malissa Thorpe

About

With a robust educational background and extensive experience in marketing and business management, I have honed my skills in driving corporate growth through data-driven strategies. I hold a Bachelor of Commerce in Marketing from Griffith University. My professional journey includes a pivotal role at Client iQ, where I specialize in conversion rate optimization for corporate clients, transforming data into actionable insights. Previously, I spent nearly two decades at Wheely Good Media, where I excelled in generating high-quality leads and developing advanced marketing strategies. My expertise lies in crafting personalized communication and persuasive copywriting to enhance customer engagement and drive business success. With a Certificate IV in Small Business Management and a Certificate III in International Retail Travel Sales, I am well-equipped to support businesses in achieving their growth objectives.

Experience

• An Unusual Take on Conversion Rate Optimisation for Corporate Free Conversion Community · Client iQ08-01-2023

  Drive Corporate Growth with Data-Driven Precision. Exclusive Corporate Analytics Package: Dive deep into your conversion funnel and optimize every step with precision. Transform raw data into actionable insights to elevate your conversion rates. Crafted for corporations aiming to harness the power of data-driven decision-making. Trusted by leading global corporations.

• Guaranteeing Business Owners Highly Targeted & Exclusive Appointments/Leads That Turn Into Customers · Wheely Good Media01-01-2004 – 09-01-2023

  Helped build and scale businesses using proven, repeatable yet personable strategies. Generated high-quality, targeted, and exclusive appointments for business owners. Followed up with leads using personalized communication channels to enhance engagement. Developed advanced copywriting persuasion strategies and conversational marketing messages to assist prospects in self-selling.

• Media Buyer · Kanacura07-01-2021 – 03-01-2025

  Bought media for health professionals. Scaled campaigns from USD $3000 a month to USD$250,000 a month.

Education

• Griffith UniversityBachelor of Commerce (Marketing), Marketing
• UNSWExecutive MBA, Finance and Financial Management Services
• Campion CollegeCertificate IV in Small Business Management
• North Point Institute of TAFE (City)Certificate III in International Retail Travel Sales

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