Scott Burgess

About

Head of Marketing with 15 years of expertise in B2B SaaS, including 8 years at the senior leadership level. Hands-on leader not just providing strategy, but also executing, building teams from scratch, and implementing processes & procedures. Focused heavily on go-to-market strategy, brand, product marketing, positioning & messaging, and design. Career highlights: ⬆️ 350% increase in revenue in one year ⬆️ 300% increase in revenue in two months ⬆️ 100% free trial conversion rate 📈 7x customer growth in one year 📈 3x customer growth in two months 📈 1 in 3 website conversion rate 💰 $25+ million in additional revenue 💰 $10 million deal from one single marketing strategy

Experience

• Marketing Director · Symplast EHR10-01-2024 – 08-01-2025

  Scaled healthtech marketing org; built new structure, processes, and KPIs. Led 2025 marketing strategy aligned to revenue growth, driving enterprise deals (ACV $80K); repositioned brand as premium SaaS leader in aesthetics; transformed product messaging to emphasize customer value.

• Vice President Marketing · Biller Genie01-01-2020 – 12-31-2023

  Built the marketing department; launched a product marketing strategy driving 7x customer growth and 350% revenue increase in under 12 months; led a full rebrand and messaging overhaul; guided UX/UI redesigns to boost adoption; as a key member of the executive team.

• Fractional Head of Marketing / CMO (Consultant) · SaaS by SRB11-01-2017 – 12-31-2024

  Advised 80+ SaaS startups on growth, GTM, and brand strategy; updated messaging for fintech; launched GTM plans and positioned platforms for banks and startups; led messaging transformations and GTM initiatives across engagements.

• Senior Marketing Manager · Golden Sands General Contractors, Inc.01-01-2017 – 12-31-2019

  Rebranded a national contractor; created new identity, website, and brand guidelines. Increased RFP wins by redesigning the proposal process and presentations. Directed marketing ops for 7 U.S. offices and advised senior leadership.

• Marketing Manager · Coldwell Banker Commercial Advisors Miami01-01-2016 – 12-31-2017

  Rolled out a new brand nationwide after corporate merger. Increased leasing leads across 2 regional offices and supported real estate campaigns.

• Assistant Marketing Manager · Regency Centers11-01-2013 – 05-01-2016

  Oversaw marketing initiatives for 321+ shopping centers; led digital marketing; produced 50th Anniversary video series; drove incremental revenue and led tradeshows.

• Digital Marketing Assistant · Regency Centers01-01-2013 – 11-01-2013

  Supported digital marketing campaigns, emails, social media, and ad programs; produced property videos generating leads and deals.

• Media Specialist · Coastal Urge03-01-2012 – 08-01-2012

  Coordinated marketing for boutique retail & e-commerce; launched campaigns increasing rentals and driving revenue.

• Event Production Intern · UNCW Presents01-01-2011 – 06-01-2011

  Sold out 5 events by producing promotional videos; revamped social media and tripled followers.

Education

• University of North Carolina WilmingtonBachelor of Arts Communication Studies, Public Relations, Integrated Marketing Communication

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