Mallory Putnam

About

A digital marketing communications professional with experience in public relations, social media strategy, and content creation. Proven track record of enhancing brand presence and driving engagement through creative media strategies. Experienced in industries including logistics, hospitality, and marketing consultancy.

Experience

• Public Relations & Community Intern · UPS2025-08-01 –
• Barista · Z's Divine Espresso2022-09-01 – 2025-08-01
• Freelance · Crux KC2024-08-01 – 2024-11-01

  - Developed and executed social media strategies for multiple clients, enhancing brand presence across platforms. - Created and scheduled engaging content, including graphics, captions, and videos. - Monitored performance through analytics, adjusting strategies for better results. - Collaborated with the marketing team to align social media with broader goals.

• Public Relations and Social Intern · Crux KC2024-06-01 – 2024-08-01

  - Assisted in developing and executing PR campaigns for a diverse range of clients, boosting brand visibility and engagement. - Ideated, created, and managed engaging content for various social media platforms, driving audience interaction and follower growth across client accounts. - Wrote multiple pitches and press releases, honing communication skills and effectively sharing client stories. - Conducted research on industry trends and competitor activities to support strategic decision-making. - Collaborated with fellow interns to design a successful marketing campaign for Crux’s philanthropic initiative, Crux for a Cause.

• Office Staff · Dave Hansen Whitewater & Scenic Float Trips2023-05-01 – 2023-08-01

  - Developed and implemented media strategies to boost company visibility and audience engagement across social platforms. - Captured photos and videos during rafting trips to create dynamic content for social media, increasing customer interaction. - Managed trip reservations, addressed customer inquiries, and handled financial transactions, ensuring smooth operations.

Education

• The University of KansasBachelor of Science - BS, Journalism (Digital Marketing Communications, Advertising, and Public Relations)

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