Mallory W.

About

Results-driven marketing professional with a focus in brand marketing, digital content creation, and strategic communication. Proven track record in driving product innovation, executing cross-functional campaigns, and leveraging market insights to deliver impactful results. Extensive experience in public relations and marketing across various industries, including retail, technology, and hospitality.

Experience

• Marketing Manager · Rush Bowls2025-01 –

  As a Marketing Manager, likely responsible for developing and executing marketing strategies to enhance brand awareness and drive sales.

• Marketing Campaign Manager · Lids2024-01 –

  Manage a high performing marketing team of 20 individuals, successfully increasing brand visibility through targeted campaigns and creating omnichannel go-to-market campaigns.

• Senior Account Executive · Linhart Public Relations2022-03 – 2023-12

  Led strategic communication planning and implementation for a diverse portfolio of clients, exceeding client expectations for reach and impressions.

• Senior Marketing Project Manager · Golin2021-06 – 2022-04

  Successfully oversaw and managed the entire project lifecycle, ensuring all client objectives are met or exceeded.

• Public Relations Account Executive · Dittoe Public Relations2020-03 – 2020-09

  Composed materials for client accounts to increase overall awareness for campaigns and announcements.

• Public Relations Contractor · Best Buy2019-06 – 2020-02

  Composed weekly articles and content for blog and social channels, facilitating relationships with store managers and reporters.

• Public Relations Intern/Marketing Assistant · Mall of America2018-10 – 2020-02

  Created social media content featuring over 350 retailers, arranged media coverage for a record breaking holiday season.

Education

• Purdue UniversityBachelor's degree, Public Relations and Strategic Communication

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