Rachel Cook

About

Marketing professional specializing in retail marketing, with experience in digital marketing and sales. Graduated in 2017 from Purdue University. Extensive expertise in marketing, project management, and brand strategy.

Experience

• Marketing Analyst · IGT12-01-2021

  Developing strategic business and product recommendations based on in-depth product performance analysis to support the Sales and Account Development team. Collaboration with customers and internal teams ensures the presentation of data-driven insights, forecasts, and market recommendations. Coordination with marketing and lottery professionals helps identify best practices for promotions, retailer development, and distribution strategies. Market research and trend analysis are conducted to enhance customer engagement and product success. Additionally, working closely with the FastPlay team supports market strategies and game release plans, while delivering impactful presentations that provide valuable market and product insights. Success in this role is driven by building collaborative relationships, driving results, fostering innovation, and demonstrating strong decision-making and leadership skills in a dynamic environment.

• Sr. Retail Marketing Specialist · IGT12-01-2021 – 01-01-2025

  Manages project strategy, vendors and timelines associated with retail promotion and merchandising initiatives for all retail accounts, including corporate initiatives. Manages budget lines associated to all retail merchandising and monthly campaign POS. Works collaboratively with Analysts to track effectiveness and analyze merchandising and other special retail initiatives. Works with internal and external resources to optimize temporary and permanent merchandising options to maximize sales impact and reduce costs. Manage, track and analyze the use of retail digital communications which includes coordination with internal and external staff. Maintains understanding of Hoosier Lottery retailer business performance and initiatives to identify appropriate consumer strategies to drive incremental business. Develops and maintains a thorough understanding of the Hoosier Lottery player in all retail environments and translates that understanding to recommendations associated to existing or new retail initiatives.

• Regional Marketing · Pepper Pike Capital Partners08-01-2019 – 12-01-2021

  Worked with a 5 property portfolio for all aspects of traditional and digital marketing. Created and implemented performance reports. Curated content for digital marketing, social media, and email marketing. Managed multiple project timelines. Collaborating with multiple internal teams. Identified and utilized market trends and lead sources to increase sales leads to each property. Created and implemented brand standards.

Education

• Purdue University Fort WayneBachelor’s Degree, Media and Public Communications

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