Mansour Savari

About

Strategic executive and AI innovator with 15+ years driving growth, launching ventures, and delivering digital transformations across sectors globally. Founder and AI consultant who’s built 12 companies, generated over $3M revenue, and pioneered agentic AI assistants that automate workflows in education, real estate, healthcare, and humanitarian contexts. Skilled at aligning cross functional teams to deliver audience first platforms, steward multi million-dollar budgets, and translate complex technology into compelling user experiences. Passionate about storytelling, data driven decision making, and leading organizations to sustainable, market leading growth.

Experience

• Digital Marketing Specialist · Toronto Global05-01-2023 – 02-01-2024

  Key Achievements: • Spearheaded the creation of their new website, transferring over 400 pages of content and revitalizing the online presence and brand image to enhance credibility with local, international, and governmental stakeholders. • Streamlined service providers and conducted a comprehensive review of the tech stack, resulting in cost savings of over $200k for Toronto Global within the first five months of tenure. • Contribute to the development and implementation of a digital communications strategy utilizing various channels and tactics, ensuring the production of relevant, accurate, and current content for both the website and social media platforms. • Establish a consistent voice, narrative, and tone for the organization's online brand in accordance with social media best practices, effectively targeting diverse audiences. • Collaborate with the Senior Marketing & Communications Specialist and cross-functional teams to identify opportunities for positioning the CEO as a thought leader, creating engaging content for dissemination across his social media channels. • Work closely with search consultants to continuously optimize SEO/SEM strategies, providing regular analytics reports to the Director and Executive Management Team. • Drive the planning and execution of targeted digital marketing campaigns aimed at boosting awareness and increasing online traffic. Other accomplished tasks: • Design and implement A/B testing initiatives to enhance campaign performance through strategic adjustments to bids, audience segments, creative content, and landing pages. • Facilitate training sessions for Toronto Global team members on leveraging digital and social media platforms to enhance their personal brands and generate organic leads. • Monitor campaign performance and provide management with comprehensive reports and recommendations for ongoing and future enhancements across search, social, content, and website analytics.

• Head of product development · Connily Marketing09-01-2021 – 04-01-2023

  Key Achievements: • Full ownership of the development of multiple internal and external systems, plan and coordinate all facets of projects, including project scope, workflow prioritization, budget administration, resource allocation, and testing activities. • Coordinate with key stakeholders and CEO in several divisions, including marketing, operations, developers, and design teams. • Led efforts in creating product road maps, successfully executed design, and product development for B2B / B2C web-based and SaaS applications, executing business objectives, delivering the initial launch into mass market within 8 months. • Actively coordinating domestic and international cross-functional teams ensuring on-time project completion. • Collaborate closely with the CEO to determine internal and SaaS system objectives and deliverables, and ensure all aspects of each system is successfully achieving internal and client expectations. • Conduct market research and competition analysis, to support the evolution of design, development and implementation of product enrichments for greater customer usability, alongside discovering market gaps. Other accomplished tasks: • Extrapolated user feedback, and prioritized pain points to successfully address in product development. • Create written descriptions of the user experience, data model, and business logic changes required to implement enhancements, build proof of concepts, and wireframes.

• Digital Marketing Director and Accounts Director / Business Development Manager · Mansupra Communications06-01-2011 – 09-01-2021

  Key Achievements: • Multitasking corporate marketing operations, overseeing a $800k budget to manage 15+ projects. • Provide operational leadership, direct capital creation efforts, identifying multi-channel business opportunities, leading strategic new business expansion through growth plans, and ensuring progress is according to vision board. • Interview, train, mentoring, appoint, and assign responsibilities to employees, managers, and company directors. • Coordinated content creation, partnerships with investors, influencers, marketers, designers, from several countries keeping up with global market trends. Ensuring quality standards are met, especially on complex projects with tight deadlines. • Improved ROI on social media channels through creative problem solving to increase acquisition rates and lead generation. • Lead 10-person department that’s in charge for all consumer acquisition and retention marketing, branding, copywriting, corporate communications, B2C/B2B marketing, social media marketing, sales support, consulting, and product development. • Held full responsibility for account management of seven flagship launches from inception to completion with clients. • Contributed to 27% growth year over year through research analysis and upselling additional programs, products and services. Other accomplished tasks: • Lead presentations at weekly stakeholder meetings, providing feedback, forecasting, reporting on OKRs, conversions / activations, E-commerce metrics, budgeting efficiency, consumer business insights, review target audience, KPI metrics and opportunities to improve. With tactics to tailor products, develop investments strategies and networking opportunities.

• Chief Marketing Director and Business Development Director · Pink Bear Moving Systems Inc.01-01-2018 – 11-01-2020

  Key Achievements: • Led company market launch, identified opportunities, researched new business offering possibilities, collaborated with design team, creating campaigns generating $750k in annual sales through corporate and regulatory government contracts alone. • Reported directly to CEO with accountability for all corporate marketing strategy, P&L management, sales strategies, B2C marketing, partnership development, and customer service/retention. Proactively managing and training a staff of 25-35. • Developed new partner relationships nationwide, providing strategic alliances and business opportunities by managing the proposal development process which included coordinating account evaluations and forecasts with service teams. • Executed 10 tradeshows/conferences and a 6-city roadshow, generating more than 1500 quality leads within 6 months. • Outsourced printing expenses for wrapping 7 trucks saving $48k and vetted local contractor to wrap the trucks. • Expanded client base by 78% in two years by delivering goal-surpassing results and account audits ensuring client satisfaction. Other accomplished tasks: • Oversaw branding strategy, quantitative research, and testing analysis including display advertising. Coordinated organization-wide behavioural segmentation. Led media content mix local media optimization to reorganize $360k advertising budget. • Researched, reviewed and arranged meetings with new prospect companies and maintained a detailed weekly call logs. • Setup organizational structure, business and marketing strategy to engage markets, increase bookings, sales, and profit objectives after identifying business and operating plan deficiencies and analysing market share to reverse impact. • Handled negotiation with favourable terms and pricing deals with local and international vendors saving over $120k annually.

• Business Consultant / Digital Marketing Director · Portland Daycare Centre Inc.05-01-2011 – 12-01-2015

  Key Achievements: • Obtained $500k in funding by writing and presenting business plan and marketing campaigns to the bank and angel investors. • Negotiated agreements and managed new construction project along with mortgage bank loans, secured contracts with liability and health insurance companies, daycares office equipment vendors, and maintenance services. • Increased client base from 0 to 114 kids (max. capacity) generating $1million+ in annual revenue by the end of year 2. • Conducted continuous research with constant optimization of SEO campaigns year-round, increasing web traffic, customer acquisition and click-through rate by 150%, 60% and 130%, respectively, within 6 months. Other accomplished tasks: • Designed, produced all PR material, digital media and offline marketing campaigns with website for the launch of the daycare. • Developed and managed social media campaigns via Facebook, Twitter and Instagram, increasing brand awareness. • Created a new rewards program to identify and celebrate staff performance, also an accolade tracking system that awarded creativity, to motivate, influence and encourage coordination, teamwork and internal mobility. • Constant editing offline marketing campaigns focusing on a 20km radius, after analysing most recent government census data. • Substantially improved staff productivity and recruitment reducing staffing and operational costs by 28% by introducing best practices, leading to significantly increasing staff retention rates and a higher ranking as a local employer.

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