Margaret Wu

About

With a Bachelor of Arts in Design from the University of California, Davis, and a UI/UX Design Career Track Certificate from Springboard, I am a seasoned UI/UX Designer with a strong foundation in user-centered design principles. My professional journey includes impactful roles at Apogii Inc., where I developed over 80 screens using Adobe XD, enhancing user experiences across platforms. At Hidden Gemz, I honed my skills in competitive research and prototype creation using Figma. My recent projects, including VibeWave and House2Home, involved conducting user research, developing user personas, and executing usability tests to refine design solutions. I am adept at creating cohesive brand identities and translating complex ideas into intuitive and visually appealing designs. My work is driven by a passion for improving user experiences and ensuring design consistency, making me a valuable asset to any design team.

Experience

• UI/UX Designer · Apogii Inc.10-01-2019

  Worked closely with cross-functional teams, including developers, product managers, and stakeholders, to ensure accurate implementation of design concepts and details. Developed innovative ideas and crafted interactive prototypes focused on user-centered design principles, resulting in enhanced user experiences and maintaining design consistency across platforms. Created and iterated on 80+ screens using Adobe XD to address and improve friction points in the product based on client and user feedback, leading to a more intuitive and satisfying product experience. Ensured design consistency across all product screens, adhering to brand guidelines and contributing to a cohesive user experience.

• UI/UX Designer | Ticket Booking Experience (Web/Mobile App) · Hidden Gemz07-01-2024 – 08-01-2024

  Worked closely with a dynamic design team to enhance user experiences and interface designs. Performed in-depth competitive research to identify industry trends, best practices, and opportunities for improvement. Actively engaged in design reviews, incorporating feedback from team members and stakeholders to iterate, refine, and enhance design solutions. Created low-fidelity and high-fidelity prototypes using Figma, effectively translating ideas into interactive and visually appealing designs.

• VibeWave | Mobile App · UX/UI Designer06-01-2024 – 07-01-2024

  Conducted user research to identify incentives and enhance the subscription prompt for a premium product. Created user personas and mapped user flows to guide design decisions. Developed prototypes and conducted usability tests to validate and refine solutions.

• House2Home | Desktop Site · UX/UI Designer05-01-2024 – 05-01-2024

  Conducted a modified GV Design Sprint independently, focusing on solutions for providing starter kits to help users quickly decorate new spaces. Performed competitive research, developed sketches and storyboards, and designed a high-fidelity prototype. Conducted usability tests to gather insights, validate the concept, and refine the final design solution.

• WePlanner | Mobile App · UX/UI Designer09-01-2023 – 04-01-2024

  Conducted user research, surveys, and interviews to gain insights into user needs and preferences. Developed user flows, personas, sketches, wireframes, and prototypes, followed by usability testing to refine the design. Established brand identity, creating a cohesive look and feel that aligned with the product vision.

Education

• SpringboardUI/UX Design Career Track Certificate, UI/UX Design
• University of California, DavisBachelor of Arts (B.A.), Design
• UdacityFront End Web Development

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