Maria Maldonado

About

With nearly four years of agency experience, I've developed marketing and communications strategies for government, nonprofit, and public sector clients like St. Jude Childrens Hospital, Veterans Affairs, Army Mayional Guard, and The Kennedy Center. ️Three words to describe me? I communicate effectively. From PowerPoints to executive speeches, social media to blog posts, I've got you covered. I'll create content that captivates your audience and gets your message out to the world. Areas of Expertise: change management, social media strategy, internal communications strategy, public relations, executive communications, multicultural marketing, content creation, community outreach, social media training, workshops, and webinars.

Experience

• Account Executive · Fors Marsh05-01-2024

  Creates and manages content (250+ image and video posts monthly) across multiple social media platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest. Implements strategic social media campaigns through scheduling on Sprout Social platform that fit the voice of the U.S. Army National Guard. Analyzes data and forms reports using third-party analytics software and native analytics (such as Facebook Insights, Twitter Analytics, YouTube Analytics, etc).

• Account Executive · SRB Communications, LLC06-01-2023 – 04-01-2024

  Managed social media and newsletters for three brands, including the CEO's profile, involving content planning, data analysis, and graphic design to enhance online presence and engagement. Developed diverse written content, including presentations, blog posts, executive speeches, proposals, newsletters, business development proposals, website copy and press releases, showcasing versatility and effective communication skills. Led bi-weekly brand meetings, actively shaping the organization's brand strategy and future direction. Conducted media relations activities, including building targeted media lists, crafting compelling pitches, engaging with reporters, and meticulously tracking media coverage.

• Communications Associate · Reingold, Inc.05-01-2021 – 05-01-2023

  Collaborated with internal and external stakeholders to determine audience interest and developed strategic internal communication plans that align with the company's business priorities and initiatives. Developed change-management communication materials such as leadership talking points, speeches, presentations, email invitations, and one-pagers. Facilitated and coordinated daily internal and client meetings, client communications, strategic plan implementation, and outreach deliverable production. Developed and executed multiple surveys and comprehensive marketing plans to gather valuable insights and enhance engagement, employing strategic methodologies to optimize data collection and analysis processes. Supported the coordination and tracking of project timelines and deliverables by collaborating with multidisciplinary, editorial, research, creative, and design teams. Ensured seamless integration of branding guidelines across diverse products and projects. Assisted in preparing client-facing materials and documentation, including comprehensive plans, impactful presentations, detailed memos, and insightful reports, ensuring the highest level of quality and professionalism. Coordinated with multidisciplinary teams, including editorial and design teams, to ensure branding guidelines are cohesive across products and projects. Improved and maintained an organized inventory and fulfillment system of promotional materials to ensure the accuracy of stock levels, order processing, and shipping. Managed and monitored a $250,000 budget, including monthly invoices, financial reports, and budget projections for clients. Served as a member of Reingold's Diversity, Equity, and Inclusion Committee, fostering internal discussions and events focused on celebrating and growing DEI efforts.

• Communications Intern · Reingold, Inc.09-01-2020 – 12-01-2020

  Managed a team of 12 in executing a TED Talk-inspired event attended by 250 people. Coordinated deliverables and timelines across video, design, and marketing departments to advertise events while maintaining the creative direction. Pitched and developed the first-ever monthly Diversity, Equity, and Inclusion (DEI) nine-month challenge for Reingold staff members with curated themes and content to strengthen the organization's commitment to DEI. Following the development, created a communication plan for encouraging the firm's participation, as well as wrote two months of internal content calendars to increase engagement with DEI Initiatives. Formulated telehealthcare outreach communications for the Department of Veterans Affairs, including telehealthcare training materials, a past performance report, and a video process document. With high accuracy and following tight timelines, pulled over 50 social media copies and video scripts into a client template for the Census Bureau.

• Development Fellow · The John F. Kennedy Center for the Performing Arts08-01-2019 – 04-01-2020

  Created three visual reports and wrote a 12-page grant proposal that creatively summarized statistics and data of large-scale Kennedy Center programs for corporate organizations such as United Airlines, Boeing, and Exelon. Conducted prospect research for individual donors and corporations for designated campaigns using online databases and created strategic fundraising plans using Excel and Tessitura (CRM). Led a team in data collection and market research by implementing project management strategies such as defining scope, managing timelines, communicating deadlines, and scheduling meetings.

Education

• American UniversityMaster of Arts - MA, Arts Management
• Shenandoah UniversityBachelor of Music, Vocal Performance

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