Maria Rejowicz-Quaid

About

I've trained as a mixed-methods marketing and consumer researcher, but as of recently have moved into the UX field where I thought I'd apply my skills to CX and UX research. While this has been the case, my skills have also allowed me to work as a customer success associate, copywriter and product marketer. I'm proactive, dependable, self-driven and I love a challenge! While I'm now temporarily based in Poland (Europe), my 10+ years of experience has been gained across the UK and Ireland, with much of the work focused on the US market.

Experience

• Researcher · MRQ Research08-01-2020

  This is my freelance business where I specialise in social media, UX and market research. I also do copywriting and product marketing.

• Hybrid role: Research, Marketing and Customer Success · Owlee08-01-2022 – 07-01-2023

  -> Bridged UX research with Product Marketing and Customer Success. -> Conducted mixed-methods UX and market research to inform the development of an ad-tech solution. -> Created personas and user journey maps. -> Responsible for onboarding, implementation, account support, retention & renewal of priority clients. -> Primary point of contact for selected clients and for all clients while covering a team absence. -> Built strong and fruitful relationships with clients that resulted in account growth. -> Setup of success metrics and tracking. -> Created multiple comms materials and sales enablement documents. -> Used customer relationships for research, by drawing insights from client calls. -> Created empathy with users and gained an in-depth understanding of their goals, challenges, and pain points. -> Set up research processes, ethical procedures and a research repository. -> Managed and maintained documentation and processes. -> Drove team collaboration and contributed to product roadmap discussions. -> Stakeholder management with internal teams and external partners.

• Research Manager · Listen & Learn Research10-01-2021 – 10-01-2022

  -> Designed and delivered social listening projects for clients across tech, finance, retail and not-for profit sectors. -> Applied a culturally-driven approach to analysis to many projects. -> Created Excel-based quantitative analyses, incl. Pivot Tables & V-lookups. -> Created detailed, visually appealing and engaging reports that inspired action across teams. -> Applied storytelling techniques to all reports. -> Managed all project documentation and processes. -> Responsible for client-facing comms, presentations and workshops. -> Managed and coordinated the work of senior analysts and freelancers.

• Insights Manager · Sprinklr04-01-2012 – 08-01-2019

  -> Led and collaborated on large consumer and competitor insights projects. -> Provided strategic direction for clients via actionable insights. -> Aligned social objectives with marketing and business goals. -> Managed paid social campaigns across diverse verticals and geographies.

• PPC Exec · Lastminute.com08-01-2011 – 03-01-2012

  -> Responsible for all PPC activity of the rental car division (Holiday Autos). -> All markets covered, but focus on the UK. -> Optimisation of campaign performance on a daily basis. -> Special offers and campaign management.

• Graduate employee · PayPal09-01-2009 – 08-01-2010

  -> Part of the first-ever PayPal graduate programme in Dublin, Ireland. -> Worked across different teams, including Vetting & Underwriting, Customer support and other.

• Intern · Puma AG03-01-2008 – 07-01-2008

  -> Part of the International Operations team at the global HQ. -> Data entry, data analysis, general team support.

Education

• The University of EdinburghPhD, Consumer research
• The University of EdinburghMSc, Marketing & Business Analysis
• University College CorkBComm, Commerce with German

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