Gitta Ayu Putri

About

UX researcher and designer with 4+ years of experience blending research, product design, and marketing strategy to create scalable, user-friendly solutions. International experience in Indonesia, Japan, and Canada, with projects spanning enterprise B2B/B2C systems and startup applications in technology, telecommunications, and SaaS.

Experience

• Creative Program Manager · LRBrained2025-08-01 –
• Marketing Intern · LRBrained2025-05-01 – 2025-08-01
• User Experience Researcher · Q-Fi2024-10-01 – 2025-01-01

  Conducted a heuristic evaluation of the survey platform to assess its user experience and developed design recommendations. Spearheaded user discovery interviews to gather feedback on the platform's performance. Synthesized findings to uncover pain points, behavioral patterns, and areas for improvement in the user interface and workflow.

• User Experience Researcher · Nokia2024-04-01 – 2024-08-01

  Created, programmed, pre-tested, and analyzed questionnaire data for online surveys on new design system adoption and event evaluation for employees. Conducted and evaluated tree testing study to provide recommendations to streamline categorization in design system documentation. Assessed and tailored a card sorting analysis report for senior executives to improve Network Services Platform (NSP) information architecture. Performed market research on customer satisfaction metrics to optimize NSP’s customer satisfaction methods and tools. Developed a research plan and test protocol, conducted, and analyzed interviews for A/B testing to gather customer feedback on NSP layout options.

• User Experience Researcher · Human-Centred Design Lab2023-09-01 – 2024-04-01

  Collaborated with the City of Ottawa to address the low participation of young adults in downtown Ottawa events and activities, following the slow post-pandemic economic recovery and the rise of hybrid work models. Conducted over 60 literature reviews, an online survey, 11 participant interviews, 3 SME interviews, including notetaking, and 2 validation sessions to gather comprehensive data and inform key decisions. Generated insights from findings and established experience principles that guided the development of user personas, journey maps, and system maps that enhanced the team's understanding of user needs and interactions. Created a scalable engagement framework that aligned with business goals and user requirements to effectively bridge youth voices with businesses and government. Designed effective graphics for research recruitment, data visualization, and presentations.

• User Interface Designer · beepnow systems 株式会社2018-07-01 – 2022-12-01

  Collaborated with product manager and directors to conceptualize design for web and mobile applications. Developed wireframes, mockups, and prototypes to communicate design ideas and gather feedback from stakeholders. Iterated on designs based on user feedback, business and development requirements to ensure optimal user experiences.

• Marketing Graphic Designer · StudentsxCEOs2016-06-01 – 2017-06-01

  Developed brand guidelines to effectively communicate key messages and enhance brand awareness as well as visual content. Created graphics, illustrations, and layouts for social media posts, website banners and other digital marketing materials. Initiated an interactive banner campaign for an event, resulting in the increase of audience engagement.

• UI/UX Designer · Sleekr - Easiest HR Software2016-05-01 – 2016-08-01

  Assisted in the design and development of responsive websites, ensuring seamless user experiences across various devices and platforms. Created and optimized visual assets, including icons, graphics, and images, to enhance overall user interface and marketing materials.

Education

• Algonquin College of Applied Arts and TechnologyPostgraduate Degree, Marketing Research and Analysis
• Algonquin College of Applied Arts and TechnologyPostgraduate Degree, Interdisciplinary Studies in Human-Centred Design
• Institut Teknologi BandungBachelor's degree, Design and Visual Communications, General

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