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Marianne Kohava

Marianne Kohava

Technical Marketing Specialist | Data-Driven Strategist

3 yrs experience · <10 hrs/week

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About

With a strong foundation in marketing and project management, I am currently pursuing advanced studies at the Estonian Entrepreneurship University of Applied Sciences and the Tallinn School of Economics. My professional journey as a Technical Marketing Specialist at Mediabrands Digital has honed my expertise in Google Analytics 4, Google Tag Manager, and SEM strategies. I excel in developing and optimizing Google Ads campaigns, conducting audits, and simplifying conversion tracking setups. My proficiency extends to creating custom dashboards in Looker Studio and Power BI, transforming complex data into actionable insights while ensuring compliance with privacy laws. My approach combines data-driven strategies with overarching marketing goals to deliver measurable results. My educational background includes project management studies at the University of Tartu, equipping me with a comprehensive skill set to navigate the dynamic landscape of digital marketing.

Skills

Analytical ThinkingGoogle AnalyicsGoogle Data StudioGoogle Tag ManagerSearch Engine Marketing

Experience

  • Technical Marketing Specialist & Technical Strategist & SEM Specialist · Mediabrands Digital05-01-2022

    Specialized in Google Analytics 4 setups and audits, Google Tag Manager, and Consent Mode for accurate data collection and compliance. Developed and optimized Google Ads campaigns, conducted audits to improve effectiveness, and simplified conversion tracking setup using Google Tag Manager. Created custom dashboards in Looker Studio and Power BI to turn data into actionable insights, ensuring privacy laws compliance and data accuracy. Combined data-driven strategies with broad marketing goals for measurable results.

Education

  • Estonian Entrepreneurship University of Applied Sciences / EEK MainorMarketing
  • Tallinna Majanduskool / Tallinn School of EconomicsMarketing/Marketing Management, General
  • University of TartuProject Management

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