Marie Schmidt

About

Data-driven Product Manager with a quantitative foundation and experience launching 0-1 products. Led initiatives to launch two successful ventures and spearheaded growth efforts.

Experience

• Senior Product Manager · AKKO11-01-2022

  Responsible for leading user growth strategies and partner integrations at AKKO. Oversaw performance marketing, CRO, activation, re-engagement, and retention initiatives.

• Venture Fellow · Venture Cooperative03-01-2022

  Engaged in venture capital activities and supported startups at Venture Cooperative.

• Product Management · Swiss Mobiliar09-01-2019 – 11-01-2022

  Led product initiatives to help launch two joint ventures from 0-1. Conducted user research, ran experiments, and translated data insights. Implemented Salesforce CRM, headless CMS, and optimized website content for SEO. Prepared business case with opportunity sizing, market analysis, competitive analysis, and monetization model.

• Business Intelligence Analyst · Autodesk04-01-2017 – 04-01-2019

  Provided strategic insights such as addressable market opportunity, go-to-market strategies, competitive intelligence, and operational performance. Performed in-depth data analysis on 2500+ accounts to inform on sweet spot and grow profits by 15%. Developed quarterly reports with actionable insights for C-level staff on subscription growth. Collaborated with four cross-functional teams to define project scope and meet stakeholder requirements. Presented data and strategic recommendations to executives to support decision-making.

• Business Analyst - Strategy & Control · Nordea01-01-2015 – 09-01-2015

  -Delivered analytics reports on KPI's using insights across products and the organization using SQL. -Performed complex data analysis, financial forecasting, and financial modeling in Excel to assess success. -Provided ad-hoc financial analysis and peer-group comparisons for competitive intelligence. -Supported monthly performance reporting for executives, ensuring 100% timely delivery.

• Research Assistant · Copenhagen Business School05-01-2012 – 01-01-2015

  -Assisted with data analysis, data management, and writing reports for various research projects at the Department of Economics.

• Operations Intern · Eggers & Franke Gruppe06-01-2012 – 08-01-2012

  -Performed research and compiled product documentations for company catalogs and website -Wrote press releases and updated website information -Helped with updating the inventory and data using SAP and Excel

• Public Relations Intern · MPR Dr. Muth Public Relations02-01-2011 – 05-01-2011

  -Conducted research on news and trends for client material -Performed translations and maintained online PR-activities -Wrote and published media press releases, created product catalogs and presentations with Adobe Photoshop and InDesign

Education

• Copenhagen Business SchoolMaster of Science (MSc), Applied Economics & Finance
• Copenhagen Business SchoolBachelor of Science (BSc), International Business
• The London School of Economics and Political Science (LSE)LSE Summer School Program, Advanced Econometrics
• Penn State UniversityFinance & Economics

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