Reed Gubernick

About

Experienced data scientist with expertise in SQL, R, Looker, Mode, Heap, Amplitude, Tableau, and Optimizely. Proficient in various statistical and analytical methods including univariate/multivariate analysis, cluster/path analysis, and regression modeling. Passion for product analytics and growth experimentation.

Experience

• Senior Data Scientist, Growth · Linktree2023-02-01 –

  Managed a team of 4 analysts driving decisions across product, marketing, strategy, and operations with a strong focus on growth. Built the Experimentation Center of Excellence which increased experiment velocity by 150% while maintaining a 1 in 4 win rate. Led negotiations for a company-wide experimentation platform, securing a scalable solution that enabled cross-team experimentation on areas of our product that historically could not handle experimentation. Executed a product-wide feature audit in order to simplify our product resulting in the sunsetting of 10 features and implementation of a new process leveraging the TARS framework. Ideated and launched 75 total experiments targeting the first-time user experience and early path to value resulting in a 28% increase in our top of funnel flywheel and a 22% increase in paid retention. Defined and implemented activation metrics that identified high-value users based on initial behavior patterns, increasing activation rates by 18% through improved product onboarding experiments. Partnered with the CPO and CTO to lead the quantitative decision making for a tiger team stood up for a product code red.

• Associate · Mana Ventures2021-11-01 –

  Personally performed due diligence on 50+ early-stage technology companies and deployed $2M+ in capital.

• Product Decision Scientist · Calendly2021-10-01 – 2023-02-01

  Performed a feature importance analysis using SQL/Python to redefine the legacy activation metric leading to company-wide adoption and creation of an activation checklist that increased week 12 usage retention by 15%. Led the creation and management of the Experimentation HQ which focused on the quality and velocity of impactful experimentation including an automated tracker in Confluence for leadership reporting. Presented crucial data and insights in the form of a monthly Product Performance Review to the executive team which drove valuable conversations leading to multiple impactful product decisions.

• Senior Product Analyst · Homebase2021-02-01 – 2021-10-01

  Led weekly business reviews reporting on acquisition, activation, and monetization metrics to the executive team. Developed and presented a 2x monetization model recommending repackaging of features as well as restructuring of pricing. Delivered actionable insights to product teams driving a 55% increase in net new MRR and achievement of quarterly goals.

• Product Analyst · Homebase2020-01-01 – 2021-02-01

  Distributed data to journalists in the wake of the COVID-19 pandemic in order to raise awareness for hourly employees.

• Founder · Grom Analytics2019-06-01 – 2022-11-01

  Co-founded a software-as-a-service that leverages a machine learning algorithm to predict and prevent employee burnout using APIs to extract data from popular technology stacks to turn them into variables for the prediction algorithm.

• Assistant Vice President, Consumer Product Strategy Analyst III · Bank of America Merrill Lynch2018-07-01 – 2020-01-01

  Implemented collections and recovery strategies scheduled to result in increases of $9 million dollars over the course of one year. Developed a risk-based probability to pay model using logistic regression to segment accounts for individual treatment strategy. Delivered monthly dashboards to evaluate collection performance for nine vendors focusing on the top monthly opportunities.

• Research Services | Consumer Insights Consultant, Analyst II · Qualtrics2016-01-01 – 2017-12-01

  Managed research services projects of $3 million in quota across three reps and consulted on projects amounting to $500,000. Performed key driver analysis on large sets of survey data using a variety of statistical analyses and programs. Assisted in creating a centralized buying and bidding model with a preferred vendor list in order to increase data quality.

• Research Services | Consumer Insights Consultant, Project Manager · Qualtrics2015-01-01 – 2016-01-01

  Promoted from Consumer Insights Consultant I, Project Manager for strong work ethic and analytical capabilities.

Education

• Brigham Young University – ProvoBachelor of Science, Applied Statistics & Analytics with a Business Management Minor

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