Mariolga Urdaneta

About

I am an intern at Sky Society where I've been able to work on content creation for their blog, social media, newsletter, and influencer outreach. Outside of marketing, you can catch me having a nice cup of coffee while reading and relaxing or playing outdoor soccer scoring all the goals (or at least I hope so), there's no in between.My passion for storytelling has always been a part of me, which led me to obtain my Bachelor's degree in Social Communications in Advertisement and later specialize in digital marketing, where I found my passion for combining strategy with creativity. I've always loved bringing ideas to life, which has led me to meet small business owners that I have been able to help and provide guidance to in the areas of brand and marketing.I hope to find a place with great values and a strong mission that will allow me to thrive and be part of their marketing team, where I can create and implement strategies that can help the company achieve their goals alongside a supportive team.

Experience

• Digital Marketing Intern · Sky Society01-01-2026

  As a Digital Marketing Intern, contributed to various marketing campaigns and assisted in enhancing the company's online presence.

• Acadium Plus Member · Acadium10-01-2024

  Acadium Plus is a career acceleration membership program designed specifically to help digital marketers secure the right role. Our exclusive community supports new and early stage digital marketers with access to real-life exercises, projects, and networking connections that prepare us for a successful digital marketing career.

• Brand Strategist & Website Designer · Stingray Advisory Group09-01-2023 – 10-01-2025

  - Help small businesses to elevate their online presence through in-depth website audits, strategic wireframes, and improved site architecture that supports both user experience and business goals. - Align brand identity with web design by creating cohesive visual systems and user experiences that reflect each business’s unique voice. - Design and provide Instagram content ideas using Canva, combining storytelling with visual strategy to increase engagement and brand awareness. - Create high-converting landing pages with integrated checkout functionality, helping businesses effectively promote and sell their services. - Use platforms like WordPress, Wix, and GoDaddy to design and manage websites, ensuring accessibility, responsiveness, and ease of use. - Assist with foundational brand design, including logo development and visual direction, using Canva to support early-stage brand building.

• Web Designer · RSD Optronics06-01-2024 – 08-01-2024

  - Collaborated closely with the business owner to translate their ideas into a clear brand concept and structure that reflected their vision and goals. - Developed a custom brand identity, including a curated color palette and multiple logo options — helping the owner confidently choose the design that best fit their business. - Designed and presented a wireframe that laid the foundation for the website, aligning both functionality and visual flow. - Set up website hosting and began building the site in WordPress, focusing on a clean, user-friendly design. - Wrote original website content that clearly described the company’s services and projects in a compelling way. - Added a contact page with a simple form and clear calls-to-action to make it easy for potential clients to get in touch.

• Web Designer · Premier Tax & Accounting01-01-2023 – 03-01-2023

  - Helped rebrand the company’s online presence by redesigning a minimal, outdated two-page site into a full website with clear structure, visuals, and user-friendly navigation. - Presented a new site wireframe featuring key pages like Services, About, Contact, FAQ section, and testimonial section — all designed to improve user experience and conversion. - Worked closely with the business owner to clarify their services and identity, then wrote content that clearly communicated their expertise and value. - Developed core brand messaging including the About section, mission statement, and company values to build credibility and connection with visitors. - Optimized the site for search engines and connected it to Google, helping the business appear in local search results to boost online visibility. - Integrated a contact form that led to 12 new client inquiries directly through the website after launch.

• Digital Marketing Intern · Sky Society01-01-2026 – 03-01-2026

  Created SEO blog post to increase organic website traffic using Semrush to research keyword competition & volume Designed and distributed email newsletters to email list of 37k+ subscribers with open rate of 63.2% and CTR of 2.54% Coordinated TikTok influencer marketing research & outreach in Hubspot, connecting with influencers with a following of 55K Wrote compelling press release to announce new podcast episode with Sydney Blake Thomas Director of Branding at Béis Developed Instagram stories to engage an audience of 7,000+ followers through self recorded video content

• Brand Strategist · Stingray Advisory Group09-01-2023 – 10-01-2025

  Created static content 2x a week helping increase IG reach to 200% for the business owner's personal instagram account Managed 3 different clients simultaneously during a seasonal period to aide small businesses with visual brand alignment Conducted SEO search and presented 5 different content ideas to clients to help with their website organic search visibility Tracked and analyzed monthly Meta analytics evaluating content performance and provided suggestions for future content

Education

• University of Central FloridaBachelor's degree, Digital Marketing

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